Paid Search Manager

At Backcountry, our mission is to connect people to their passions. Our family of brands aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, superior shopping experience, At Backcountry, our mission is to connect people to their passions. Our family of brands aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content.   The Role: Backcountry is seeking a Paid Search Manager to own the strategy, execution, optimization, and reporting of paid search channels across our multi-brand portfolio. This person will own the strategy, optimization, and reporting of our paid search programs to maximize profitable revenue at or above target ROAS thresholds. You will focus on disciplined testing, smart automation, and granular optimization to ensure every dollar of spend drives incremental, measurable value. This is a highly collaborative execution role with significant impact on revenue, profitability, and new customer acquisition efficiency. This position will report into the Sr. Director Performance Marketing What you get to do every day:

Own and manage all Google Ads and Microsoft Ads programs (Search, Performance Max, Shopping)

Lead keyword and query strategy, audience segmentation, bidding strategies, and negative structures to maintain clean, performant accounts.

Manage and optimize monthly budgets, identifying opportunities to reallocate spend

Drive continuous testing and optimization to hit or exceed ROAS, CAC, and LTV targets while protecting margin and prioritizing incrementality.

Build and maintain dashboards, pacing models, and reporting that track performance against KPIs, forecast outcomes, and guide budget allocation decisions.

Monitor competitive dynamics and market trends, leveraging third-party tools and auction insights to inform strategy and defend/expand share efficiently.

Stay ahead of platform changes, AI/automation advancements, and industry best practices in Google and Microsoft Ads, and proactively recommend tests rooted in incremental impact.

 

What you bring to the role:

• 4+ years of experience in performance marketing, with deep expertise in paid search and Google Ads
• Proven track record managing and scaling high-budget search programs (ideally seven-figure monthly spend) while improving ROAS and lowering CAC.
• Advanced knowledge of Google Ads and Microsoft Ads, including campaign structure, bidding strategies (manual and automated), audience strategies, and attribution models.
• Ability to leverage AI-driven tools and automation to streamline daily tasks and reporting, demonstrating an AI-forward mindset and eagerness to adopt new technologies that enhance efficiency
• Strong analytical skills with the ability to interpret large datasets and translate them into clear strategic decisions; advanced proficiency in Excel/Sheets and experience with BI/reporting tools.
• Demonstrated ability to build testing roadmaps, define hypotheses, and measure impact using clean, repeatable frameworks.
• Excellent communication skills with the ability to clearly articulate performance insights, tradeoffs, and recommendations to both technical and non-technical stakeholders.

Nice to Have:

• Familiarity with experimentation frameworks, incrementality testing, and advanced attribution approaches (e.g., geo tests, holdouts, MMM inputs).
• Understanding of landing page optimization and conversion rate optimization best practices, and how to partner with product and UX teams to improve on-site efficiency.
• Experience collaborating with creative teams on ad concepts, messaging frameworks, and asset testing tailored to performance goals.
• Interest in outdoor, ski, bike, or lifestyle categories is a plus (but not required).

What’s in it for you?

Joining Backcountry isn’t just about having a seat at the table—it’s about helping redesign the table entirely. You’ll be challenged, stretched, and supported as you grow faster than you thought possible. In addition to competitive compensation, we offer:  

• Executive Access: Work directly with brand CEOs and senior leadership, solving real business problems and earning mentorship from top operators.  
• AI-First Skill Building: Get hands-on with the most advanced AI tools in the market. From automation to prompt engineering, you’ll build a modern tech stack that sets you apart in any industry.  
• Accelerated Career Path: High performers are quickly entrusted with greater responsibility, new challenges, and leadership opportunities across our portfolio of brands. 
• Competitive benefits:  Paid time off policies, 401(k)/RRSP match, medical/dental/vision and a variety of supplemental policies, and employee discounts at our portfolio companies 
  
  
  

Our interview process: