Paid Search Analyst

AI overview

Lead the design and execution of performance-driven paid search campaigns that drive significant traffic and conversions for healthcare clients.

Title: Paid Search Analyst

Direct Manager Title: Associate Director, Search

 

The Role

The Paid Search Analyst is a core member of the Unlock Health media team and leads the day-to-day management of performance-driven campaigns. As a Paid Search Analyst, you will be responsible for designing and implementing successful paid search campaigns that drive traffic, leads, and conversions for our healthcare clients. The ideal candidate thrives in a fast-paced environment while building relationships within the agency and with our clients. 

 

What You’ll Do

  • Paid search strategy and execution
  • Keyword research and analysis
  • Development of campaigns across various search engines (keywords, ad groups, and ad copy)
  • Optimizations, reporting and insights
  • Presenting recommendations and reports to clients
  • Collaboration with internal teams and key stakeholders
  • Keeping up with industry trends

 

The ideal candidate:

  • Strong knowledge of the paid search (SA360, Google, Bing) landscape, platforms and best practices
  • Strong analytical skills and proficiency in Excel or Google Sheets
  • Measures and reports on the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
  • Thrives in an ever-changing landscape while fostering an environment that allows others to love what they are doing
  • Has healthcare experience and/or a passion for healthcare industry

Minimum Qualifications:  

  • Minimum 2+ years of paid search at an agency
  • Experience in applying search marketing to brand-building & direct response initiatives
  • Strong command of search engine research and reporting resources
  • Enjoys collaborating with internal and external teams
  • Passion for the digital space
  • Bachelor's degree required, BS/BA in Marketing, Advertising or related field preferred 

Perks and Benefits

  • Competitive Salary Range
  • Health, Dental and Vision benefit packages to fit all types of lifestyle
  • Life, Short and Long Term Disability Insurance paid 100% by the company
  • FSA / HSA Options
  • 401(K) with a generous company match program
  • Flexible Paid Time Off (aka- unlimited)
  • Paid Parental Leave
  • Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
  • Employee Referral Program

 

About Us:

Unlock Health is a full-service marketing communication agency, grounded in technology, built for healthcare - and integrated with a managed care consultancy with deep revenue strategy expertise. We brought together leading healthcare firms to solve a core challenge: aligning brand, marketing, technology, and revenue strategy so healthcare organizations can attract and retain patients, grow brand equity, and protect their margins. We help our clients do everything from patient acquisition and brand building, to simplifying complex martech ecosystems, and creating digital experiences. Our work is rooted in clarity, authenticity, and a deep understanding of what moves healthcare forward.

Perks & Benefits Extracted with AI

  • Health Insurance: Health, Dental and Vision benefit packages to fit all types of lifestyle
  • Other Benefit: Employee Referral Program
  • Paid Parental Leave: Paid Parental Leave
  • Unlimited flexible paid time off: Flexible Paid Time Off (aka- unlimited)

  Unlock Health breaks down the walls that healthcare providers have lived with for decades. We connect the dots across managed care and marketing so that providers can realize their missions and patients can get the right care. We've brought together the top healthcare marketing organizations to make this vision a reality, with a team of experts in managed care, technology, and ROI design.   Fraud Alert!   Beware of scammers!   Unlock will never request payment to process documents, refer you to a third party for handling applications, or ask for any fees. Unlock processes all applications through our Applicant Tracking System (ATS), Greenhouse. If someone contacts you claiming they can offer employment with Unlock in exchange for money, do not engage. Protect yourself by not sending funds to anyone making such claims. If you suspect a fraudulent offer, please contact the talent team directly at <[email protected]>. Unlock takes these matters seriously and is working closely with the proper authorities to handle these incidents.   Helpful tips: Our careers page is: https://job-boards.greenhouse.io/unlockhealth Our LinkedIn page is: https://www.linkedin.com/company/gounlock/ We only receive applications through Greenhouse. If someone is directing you to fill out an application that is not in Greenhouse, it is likely illegitimate  All company email addresses end in "@unlockhealthnow.com" - if you receive an email from someone at a different domain claiming to work for Unlock, it is likely spam We will never ask for payment throughout the application or onboarding process We will never request I-9 information (such as a copy of your passport or birth certificate) or bank details in a job application

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