Paid Performance Specialist (TikTok Focus)
TLDR
Develop TikTok acquisition strategies, manage budgets, and collaborate with a creative team to enhance user engagement and conversions in a high-growth environment.
Position Summary
We are seeking a highly motivated Paid Performance Specialist with deep expertise in TikTok Ads to join our marketing team. The ideal candidate has at least 3 years of working experience at TikTok (in a paid performance role)., alongside a total of 3+ years of in digital marketing or finance-related industries.
Key Responsibilities
- Develop and execute TikTok acquisition strategies to reach and convert new users, optimizing toward lifetime value and ROI.
- Manage paid budget allocations on a monthly and campaign basis to ensure maximum efficiency.
- Collaborate with the creative team to develop high-performing TikTok ad creatives tailored for platform trends and audience behaviours.
- Continuously test new creatives, hooks, and formats to drive engagement and conversions.
- Provide performance reporting and actionable recommendations to optimize campaign delivery and user acquisition.
- Work with product and tech teams to improve conversion rates through funnel optimization and seamless UX.
- Monitor TikTok platform trends and algorithm changes to adjust campaign strategies in real-time.
- Manage agency relationships or internal team processes related to TikTok buying and creative production.
Requirements
- Minimum 3 years of working experience at TikTok (in a paid performance role), managing performance campaigns.
- Strong knowledge of TikTok ad formats, targeting tools, and creative best practices.
- Strong analytical mindset; able to interpret large datasets and draw insights.
- Experience in multi-platform paid media campaigns (Meta, Google, etc.) is a plus.
- Comfortable working in high-growth, fast-paced environments.
- Excellent project management and cross-team collaboration skills.
- Experience in finance, trading, or mobile gaming verticals is advantageous.
Benefits
- Play a key role in a fast-growing, global trading company with ambitious expansion plans.
- Work alongside industry experts and visionary leaders in a collaborative, multicultural environment.
- Shape the future of TMGM’s growth in the world’s most dynamic financial markets.
TMGM is a multi-asset financial services provider specializing in online trading and investment services, offering clients access to over 12,000 tradeable products including Forex, CFDs, equities, and bonds. We cater to traders and investors across the globe, leveraging our regulatory compliance and technological prowess to deliver an exceptional trading experience. Our strategic partnerships with prominent brands like Chelsea FC and the Brooklyn Nets amplify our market presence and foster innovation in both finance and sports.