Paid Performance Marketing Specialist

Location: Remote
Department: Marketing
Reports To: Director, Growth Marketing

About the Role

We are looking for a Paid Performance Marketing Specialist to support the day-to-day execution and optimization of our Google Ads program. This is a hands-on role for someone who loves performance marketing, thrives in a fast-paced testing environment, and knows how to turn data into scalable growth.

You will be responsible for launching and managing campaigns across Google Ads (Search, Performance Max, YouTube), monitoring performance daily, and continuously optimizing toward key KPIs, including ROAS, CAC, and new customer acquisition.

You will work closely with our Growth Marketing Director to execute strategy, scale successful tests, and ensure campaigns are running efficiently across key markets and audience segments. You will also play a key role in shaping ad creative direction by collaborating with our designers and video editors to develop high-performing assets and messaging.

This is an ideal role for someone who is both analytical and creative. Someone who can confidently execute in-platform while also contributing to smarter testing, better creative, and stronger performance over time.

Key Responsibilities

Google Ads Execution & Campaign Management

• Build, launch, and manage campaigns across Google Ads, including Search, Performance Max, and YouTube.
• Own day-to-day campaign operations, including launching campaigns and tests, implementing changes, and ongoing platform management. 
• Implement geo segmentation and journey-stage segmentation strategies across campaigns.
• Support keyword research, search term reviews, and negative keyword scrubbing to improve efficiency and reduce wasted spend.
• Manage campaign structure, bidding strategies, audience targeting, and creative rotations to improve results.

Optimization & Performance Monitoring

• Monitor performance daily and identify opportunities to improve ROAS, CAC, and conversion volume.
• Diagnose performance trends, spot anomalies early, and proactively recommend optimizations. 
• Continuously test bidding strategies, audiences, creatives, and landing page approaches.
• Scale what works through structured experimentation and performance-driven iteration.
• Identify inefficiencies and develop repeatable processes to improve performance across markets.

Budget Management & Reporting

• Support monthly budget pacing and spend allocation across campaigns and campaign types.
• Ensure campaigns are tracking correctly and spending aligns with performance expectations.
• Pull weekly, monthly, and quarterly performance reports with clear insights and recommendations.
• Help maintain dashboards and reporting documentation to support strategic decisions.
• Track learnings across tests and contribute to internal documentation of what is working and why.

Creative Development & Cross-Functional Collaboration

• Partner with graphic designers and video editors to bring performance-driven creative concepts to life.
• Write and optimize ad copy for static ads and video-based campaigns across the Google Ads ecosystem.
• Use performance data to inform creative direction, messaging angles, and new asset requests.
• Help balance brand standards with acquisition goals across ad creative and copy.
• Create clear creative briefs and ensure creative assets are delivered, QA’d, and launched on time.

Testing & Growth Experimentation

• Contribute to test ideation by forming hypotheses, designing experiments, and defining measurement plans.
• Support A/B testing initiatives across creative, campaign structures, targeting, bidding, and landing pages.
• Share learnings with stakeholders and help turn insights into scalable improvements.

Process Improvement & Operational Excellence

• Help improve internal paid media workflows and documentation to keep execution organized.
• Support agile, transparent communication across stakeholders and ensure alignment on priorities.
• Assist with campaign QA and troubleshooting, including tracking, landing pages, and platform setup issues.

Qualifications

Must-Have Experience

• 2 to 3+ years of hands-on experience managing paid media campaigns (Google Ads required).
• Strong working knowledge of Google Ads, including campaign setup, optimization, and reporting.
• Experience running Performance Max and YouTube campaigns, including creative asset management.
• Strong analytical skills and comfort working with performance metrics like ROAS, CAC, CTR, CVR, CPA, and AOV.
• Experience writing and testing ad copy, messaging angles, and creative variations.
• Strong attention to detail and ability to QA campaigns, assets, and tracking.
• Comfortable working with spreadsheets, reporting, and performance dashboards.
• Strong organizational skills with the ability to manage multiple campaigns and priorities at once.
• Clear communication skills and confidence in presenting performance insights and recommendations.

Technical Skills (Expected)

• Google Ads platform expertise
• Keyword research and search term optimization
• Negative keyword management
• Campaign QA and troubleshooting
• Basic understanding of conversion tracking and performance measurement
• Strong Google Sheets or Excel skills

Nice to Have 

• Experience with other paid platforms (Meta, LinkedIn, TikTok, Reddit, Microsoft Ads).
• Experience collaborating closely with creative teams (design and video).
• Familiarity with A/B testing methodology and structured experimentation.
• Experience supporting landing page testing and conversion rate optimization.
• SaaS, e-learning, or subscription business experience.

Why Join Us

At CFI, you will work on a high-impact paid media program that directly influences revenue growth. You will have the opportunity to run meaningful tests, scale campaigns globally, and work closely with a team that values performance, experimentation, and continuous improvement.

Compensation

The base salary range for this position is:

• USD $70,000 – $80,000 (United States)

These ranges represent our good-faith estimate of the compensation for this position at the time of posting. Actual compensation will depend on experience, qualifications, and geographic location.

Why CFI?

To all CFI’s full-time employees, we offer:

• RRSP/401K employer matching
• Excellent coverage for medical, vision and dental
• 4 weeks / 20 days of paid vacation
• Sick days 
• Birthday Off!
• Flexible Holidays
• Paid Parental Leave
• Annual Fit&Focused Allowance
• Annual Learning Allowance - never stop learning!
• Access to the full CFI library
• Team activities and social events, both virtually and in person
• A dynamic environment with multiple ongoing projects that will allow you to make an impact on your work. We value everyone's contribution and give team members an equal opportunity to contribute daily to our goals
• Remote-first culture with flexible hours and working arrangements. We believe in talent anywhere.

AI use

CFI Education does not use artificial intelligence tools to screen or assess applications

CFI welcomes applications from all qualified individuals, especially racialized persons or persons of color, Indigenous persons, women, persons with disabilities, 2SLGBTQ+ persons, and all groups protected by the Human Rights Code. CFI is committed to employment equity and fostering a diverse and inclusive workplace. 

CFI endeavors to make the recruitment and hiring processes as accessible and barrier-free as possible.

If you require accommodations at any point during the hiring process, please contact People Operations.