Paid Media Specialist

AI overview

This role focuses on leveraging data analytics to manage and optimize paid media campaigns across multiple platforms to drive effective marketing strategies.

A fintech client is seeking a Paid Media Specialist to join our dynamic marketing team. The ideal candidate will have a strong focus on data analytics and a proven track record in managing and optimizing paid media campaigns across various platforms.

Requirements

RESPONSIBILITIES

Plan, execute, and manage paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, and others.

Analyze campaign performance data to derive actionable insights and optimize ad spend. Utilize tools like Google Analytics, SEMrush, or similar platforms.
Create and present comprehensive reports on campaign performance, including key metrics, ROI, and recommendations for improvement.
Monitor and manage campaign budgets, ensuring efficient allocation of resources to maximize results.
Conduct A/B tests on ad creatives, targeting, and bidding strategies to improve overall campaign performance.
Work closely with creative and content teams to develop compelling ad copy and visuals that align with campaign goals.
Stay updated on industry trends, competitor strategies, and emerging platforms to inform campaign strategies.

REQUIREMENTS

Previous experience in paid media management and data analytics.
Proficiency in Google Ads, Facebook Ads Manager, and analytics tools.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent communication and presentation skills.
Detail-oriented with a strong focus on results.