Paid Media Specialist

AI overview

Set up scalable, performance-driven video marketing campaigns while collaborating with clients and agencies to drive engagement and conversion.

About Huzzle

At Huzzle, we connect exceptional talents with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries. Unlike an outsourcing agency, we place you directly with a client where you’re hired in-house as a valued member of their team.

Role Type: Full-time

Engagement: Independent Contractor

Job Summary

We’re looking for a Paid Media Specialist with deep expertise in video marketing funnels and retargeting infrastructure to set up scalable, performance-driven campaigns. You’ll build the audience strategy, tracking stack, campaign structure, and creative briefs needed to drive awareness, engagement, and conversion—while collaborating with both an existing ad agency and the client’s internal video team.

Key Responsibilities

  • Build and structure full-funnel video campaigns across YouTube Ads and Meta (Facebook/Instagram) Ads
  • Implement and validate tracking infrastructure: Google Ads tags, Meta Pixel, GoHighLevel integration, UTM frameworks
  • Develop audience segments for retargeting across platforms: video viewers, site visitors, form abandoners, converters
  • Set up campaigns across TOFU, MOFU, and BOFU stages
  • Create brief but detailed video content guidelines (by funnel stage and platform) for the in-house production team
  • Deliver a documented campaign structure including naming conventions, retargeting logic, and tagging systems
  • Support in configuring GoHighLevel automations for lead routing, tagging, and conversion flows
  • Assist in post-lead form redirection flows and content delivery (videos, next steps, trust-building content)

Requirements

  • 3+ years of experience running YouTube Ads and Meta Ads with a full-funnel approach
  • Hands-on knowledge of Google Ads, Meta Pixel, and GoHighLevel
  • Strong understanding of video ad strategy, creative planning, and conversion tracking
  • Demonstrated ability to build audience segmentation, exclusion lists, and remarketing flows
  • Prior experience with local service businesses or the home services industry (e.g. HVAC, plumbing, roofing) is highly preferred
  • Comfortable collaborating with existing ad agencies and working within their ad accounts

Benefits

💻 Fully Remote: Work from anywhere with international teams

🤝 Peer Community: Connect with high-performing professionals in our network

🧭 Ongoing Support: Receive guidance from Huzzle before and after placement

💰 Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals

Perks & Benefits Extracted with AI

  • Placement support: Ongoing Support: Receive guidance from Huzzle before and after placement
  • Remote-Friendly: Fully Remote: Work from anywhere with international teams

Huzzle is a fast-growing career platform that connects SDRs with top companies across the UK, US, and Europe. Our clients range from startups and scaleups to agencies – all vetted and exciting companies. We admit only the top 2% of talent into our pool, providing access to great opportunities where you can thrive long-term.Initially launched as a Careers Platform for Students, Huzzle now serves over 130,000 professionals at all career stages, offering personalized job opportunities, skill-building tools, and professional development resources.

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