Who we are
AvantStay delivers exceptional, unique stays for group travelers. The company has built a tech-enabled millennial hospitality brand to be the new standard for group experience. We are venture funded and growing rapidly in the explosive $100+ billion dollar STR industry.
About the role
The Paid Media Specialist will be responsible for managing, optimizing, and scaling paid media campaigns across multiple platforms to drive direct bookings, high-quality leads, and brand visibility. This role requires a data-driven marketer with experience in performance marketing, strong analytical skills, and an understanding of the luxury travel and/or hospitality consumer sectors.
You will own campaign execution end-to-end—from strategy and setup to daily optimization and reporting—and work closely with our brand, revenue management, and creative teams to ensure alignment with business goals.
What you'll do
Campaign Strategy & Execution
- Develop, manage, and optimize paid media campaigns across platforms including Google Ads, Meta, TikTok, YouTube, and programmatic channels.
- Execute full-funnel demand generation strategies to increase direct bookings and reduce reliance on third-party OTAs.
- Conduct keyword research, build audiences, and create campaign structures that maximize ROAS and booking conversion.
Performance Analysis & Optimization
- Monitor daily performance to identify optimizations around bids, creatives, landing pages, and targeting.
- Leverage A/B testing across ad messaging, visuals, and audience segments.
- Track core metrics (ROAS, CPA, CTR, CVR, LTV, cost per booking) and adjust strategies based on data insights.
Cross-Functional Collaboration
- Partner with creative teams to develop high-performing ad assets tailored to luxury travel audiences.
- Work with Revenue Management to align paid strategies with pricing, promotions, occupancy needs, and seasonal trends.
- Collaborate with brand and content teams to maintain consistent messaging and storytelling across channels.
Reporting & Insights
- Build weekly and monthly performance reports with actionable insights.
- Communicate results and recommendations to leadership clearly and effectively.
- Maintain performance dashboards and campaign documentation.
Requirements
- 3–5+ years of experience in paid media, performance marketing, or digital advertising.
- Proven track record managing campaigns with significant budgets and revenue responsibility.
- Experience with OTA displacement strategies (e.g., driving direct bookings over Airbnb/VRBO).
- Strong understanding of SEO, landing page optimization, and CRO principles.
- Experience with Google Ads, Meta Ads Manager, and at least one additional paid channel.
- Strong proficiency in analytics tools (Google Analytics 4, Looker/Looker Studio, attribution platforms).
- Deep understanding of direct response, conversion tracking, and full-funnel optimization.
- Experience in eCommerce, hospitality, vacation rentals, and luxury travel is strongly preferred.
- Creative mindset paired with strong quantitative and analytical abilities.
- Highly organized, detail-oriented, and comfortable in a fast-moving, entrepreneurial environment.
Benefits
This position is full-time and ongoing for a global contractor.
- $70,000-110,000 USD per year
- 100% remote - work from anywhere
