Manage and optimize paid campaigns across Meta and TikTok, using data to drive insights and collaborate closely with creative and strategy teams.
The ideal candidate has hands-on experience running performance campaigns, understands the psychology behind what makes short-form ads work, and is excited to work in a nimble team that values both speed and creativity.
Company Profile:
Our client is a fast-growing short-form video agency based in Singapore, working with global brands to create high-performing content for TikTok, Instagram Reels, YouTube Shorts, and LinkedIn. They specialize in authentic creator-led storytelling through User-Generated Content (UGC) and Employee-Generated Content (EGC) that builds trust and drives measurable engagement. Despite being a small, agile team, their work reaches international audiences and is trusted by Fortune 500 companies across industries such as technology, logistics, B2B, and professional services. They partner with brands not just as content creators, but as strategic growth partners, delivering campaigns that are creative, effective, and built for impact. They value excellence, ownership, and innovation. The team moves fast, thinks strategically, and holds a high standard for creativity and client success. Their culture rewards people who take initiative, solve problems, and bring smart ideas to the table. This is an environment for individuals who want to grow quickly, do meaningful work, and be part of a team shaping the future of modern content.
We’re looking for an experienced and performance-driven Ads Media Buyer to join our team remotely from the Philippines. You'll work closely with our creative and strategy teams to plan, launch, and scale paid campaigns across TikTok and Meta that drive real business outcomes.
Overall purpose and responsibilities of the role:
The Paid Media Specialist will be responsible for managing and optimizing paid campaigns across Meta and TikTok, overseeing the entire process from setup to execution. This includes monitoring performance data, refining targeting, creatives, and bidding strategies to achieve optimal results. The role involves close collaboration with content and strategy teams to test and enhance ad creatives, as well as preparing performance reports and delivering actionable insights. The specialist is also expected to stay current with platform updates, trends, and best practices to ensure continued campaign success.
Duties and Responsibilities:
• Plan, launch, and manage paid campaigns across Meta and TikTok Ads Manager, handling end-to-end execution including targeting, creative setup, bidding, and budget allocation.
• Continuously monitor and optimise campaigns based on real-time data, adjusting creative, audiences, or bidding strategies to improve KPIs and scale winners.
• Collaborate with the content and strategy teams to test and evolve ad creative, and share data-driven feedback to improve performance.
• Build performance reports and deliver insights in a clear, actionable way.
• Translate numbers into strategic recommendations for budget, targeting, and creative.
• Stay ahead of changes and updates on Meta and TikTok
Requirements
Must-have Skills / Qualification:
• 6+ years of hands-on experience managing paid social campaigns (Meta, TikTok).
• Proven experience managing budgets of $5,000 USD/month or more.
• Strong communication skills—you can confidently present insights and campaign performance.
• You understand what drives clicks, not just how to optimise bids.
• You think beyond media buying and understand how creative, offers, and landing pages influence results.
• You’re familiar with creator-led content (not just polished brand ads).
Job Type: Permanent
Employment Type: Full-time
Schedule: Monday to Friday
Location: Work from home
Industry: Advertising Agency
Manila Recruitment is a leading recruitment consultancy in the Philippines, specializing in executive, expert, and technical recruitment. We couple a vast candidate database with innovative headhunting strategies tailored to the Filipino market, providing our clients with access to exceptional, hard-to-find talent. Our unique approach combines international best practices with deep local insights to deliver outstanding hiring solutions.
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Paid Media Specialist Q&A's