Paid Media Manager

About Keen:

At Keen, we don't just deliver services — we embed ourselves into the heart of our clients' businesses. From digital marketing and creative to customer experience, we craft bold, high-performance digital experiences for global brands. Keen helps some of the most exciting U.S. and international brands scale smarter by embedding expert teams that drive results across marketing, creative, customer experience, and sales. We're not a legacy agency. We're a partner in growth — and that's where you come in.

About the Role:

We are hiring a Paid Media Manager, Paid Social to build, launch, and manage paid acquisition across Meta, Pinterest, TikTok, and Axon by Applovin.

You will play a critical role in campaign execution and performance, from uploading creatives and verifying QA to pacing, optimizing, and managing daily channel health.

This is a hands-on role that requires precision, strong workflow management, and the ability to execute a high volume of ad uploads while staying aligned with overall growth strategy. You will also support analysis, creative testing, and reporting to help the team scale efficiently and profitably.

If you are detail-oriented, proactive, and energized by a fast-paced environment of launching, optimizing, and improving paid social performance, this is the role for you.

Requirements

What You’ll Do

• Build, launch, and manage campaigns across Meta, Pinterest, TikTok, and Axon by Applovin, ensuring flawless execution and proper naming conventions, targeting structures, creatives, and UTM tracking
• Take day-to-day ownership of select channels including setup, pacing, optimizations, and performance monitoring
• Perform detailed QA using internal checklists to ensure accuracy across ad copy, landing pages, audiences, formats, and platform requirements
• Upload and organize a high volume of weekly ads (50 plus per week) across multiple formats (1:1, 4:5, 9:16), ensuring deadlines are met
• Maintain organization within project management and creative tools such as Asana and Air
• Support reporting and analysis by monitoring performance in Motion, Northbeam, and analytics dashboards and surface insights to improve efficiency
• Partner with the Growth Marketing Manager and Creative Strategist to implement creative testing, identify winning combinations, and refine performance
• Track platform updates and test new formats, features, placements, and creative approaches to stay competitive
• Contribute to process improvements that help the team move faster and scale campaigns effectively

What We’re Looking For

• 1 to 3 years of experience in paid social ad operations, media buying, or digital marketing execution
• Hands-on experience with Meta Ads Manager is required
• Experience with Pinterest, TikTok, or Axon by Applovin is strongly preferred
• Strong understanding of paid social campaign structures including audiences, placements, naming conventions, and budget pacing
• Exceptional attention to detail with the ability to spot errors before campaigns go live
• Comfortable working in analytics tools such as Motion, Northbeam, and GA4, and supporting insight generation
• Strong project management and communication skills with the ability to manage deadlines and collaborate in a high-volume environment
• Self-starter capable of owning campaign execution and maintaining organization across multiple workflows
• Experience with Asana, Air, Motion, and Google Sheets is preferred

Benefits

What’s In It for You

• Competitive salary based on experience
• Hybrid schedule — collaborative office-based in Woodstock, Cape Town
• Collaborate with a fast-growing international brand and a globally-minded team
• Autonomy to lead and innovate in your domain
• Career growth opportunities in a fast-moving organization
• Birthday leave + professional development budget
• Join a team that values ownership, creativity, and results