Paid Media Coordinator

About us:

 Brado is a consumer engagement firm. Our mission is to become the best in the world at empowering brands and organizations to engage with people on their most important life journeys. Across marketing, communications, innovation and consumer engagement technology, we provide transformative results for our clients. 

Brado offers market research and strategy services, digital marketing services as well as an integrated consumer engagement technology solution.

Our Values: At Brado, we value the individual. We believe work and life can be synergistic and should not be at odds. The joy and renewal you get from each source must fuel the other. We have and will continue to cultivate a team who celebrates our diversity of thoughts, beliefs, backgrounds, and lifestyles. We are driven by our passion to do great work with great clients that are truly changing lives.

The Role:

The Paid Media Coordinator is an entry-level, foundational role supporting the success of paid digital advertising campaigns across channels such as Google Ads, Facebook, YouTube, and Display. This team member assists Paid Media Managers by maintaining up-to-date budget trackers, executing routine campaign optimizations, conducting data quality checks, and helping with campaign set up and QA. The ideal candidate is eager to learn all aspects of paid media while demonstrating strong comfort with data, reporting, and advanced Excel functions.

Ideal candidates for this role will live in the St. Louis, MO area. While our day-to-day work is done remotely, our teams gather in person for intentional work on a regular cadence. Team members who live in the St. Louis area come into our office two or three days each week.

Key Areas of Responsibility

• Support the Paid Media Managers with ongoing campaign and budget tracking, ensuring accuracy and timely updates across client accounts.
• Pull standard campaign and performance reports, organize results in Excel, and apply formulas to support team decision-making and analysis.
• Assist with building and launching paid media campaigns, including setup of targeting, ad groups, and initial QA for accuracy.
• Execute checklists for campaign QA, optimization, and reporting as directed (such as ad copy updates, bid adjustments, and search term audits).
• Help maintain conversion tracking standards, basic troubleshooting, and the correct use of UTM parameters with team support.
• Conduct regular data checks to ensure data quality matches between platforms and reporting dashboards.
• Compile and organize data for client reports, add basic observations, and flag anomalies or trends for managerial review.
• Learn to identify campaign underperformance and recommend escalations to the Paid Media Managers.
• Take part in campaign planning by gathering data, supporting research, and contributing to basic documentation of strategy and rationale.
• Support A/B testing, budget pacing, and other campaign enhancements as the team requires.
• Continuously build skills in Excel and digital media platforms through hands-on learning and team mentorship. 

Requirements

• Aligns with our values: People, Commitment, Aspiration, Trustworthiness & Impact
• Bachelor’s degree or equivalent experience in marketing or related field
• Demonstrated proficiency with Excel, including functions like VLOOKUP, pivot tables, and working with large datasets.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home