Paid Marketing Associate

#TeamNextdoor

Nextdoor (NYSE: KIND) is the essential neighborhood network. Neighbors, public agencies, and businesses use Nextdoor to connect around local information that matters in more than 340,000 neighborhoods across 11 countries. Nextdoor builds innovative technology to foster local community, share important news, and create neighborhood connections at scale. Download the app and join the neighborhood at nextdoor.com. 

Meet Your Future Neighbors:

We’re looking for a Paid Search and Social marketer to join our Paid Marketing team. If paid media is your specialty and passion, you are perfect for this role. You'll be an integral part of our marketing team, which specializes across various channels, and you'll focus on growing and optimizing our paid marketing efforts.

As a Paid Marketing Associate, you will help scale and optimize our paid campaigns to drive business acquisition and revenue. You will manage and execute Nextdoor's paid campaigns across Meta, Google, Bing, and emerging platforms, leveraging data and creative insights to enhance performance and maximize return on investment.

At Nextdoor, we offer a warm and inclusive work environment that embraces a hybrid employment model, blending an in office presence and work from home experience for our valued employees.  

The Impact You’ll Make:

You'll work with various teams, including Data Science, Product, Finance, and Marketing Technology, to ensure our campaigns are effective and aligned with our goals. You'll report to the Head of Digital Demand Generation and work closely with the Growth Marketing team to take ownership of paid strategy, execution, and performance.

Your Responsibilities Will Include:

• Campaign Management: Develop, execute, and manage targeted B2B marketing campaigns across multiple platforms, including Meta, Google, Bing, and emerging channels
• Strategy and Optimization: Use data insights to develop and refine advertising strategies for better campaign performance
• Cross-functional Collaboration: Partner with Data Science, Product, Finance, and Marketing Technology teams to ensure campaigns are cohesive and support overall revenue goals
• Data-driven Insights: Use analytics to track, measure, and report on the effectiveness of campaigns and the overall impact on business growth
• Innovation and Exploration: Stay informed on B2B marketing trends and explore new platforms and tactics to enhance our paid marketing performance
• Participate in in-person Nextdoor events such as trainings, off-sites, volunteer days, and team building exercises
• Build in-person relationships with team members and contribute to Nextdoor’s company culture 

What You’ll Bring to the Team:

• Marketing Knowledge: You have at least 2-3 years of digital marketing experience, ideally in the B2B space
• Paid Media Skills: You have experience managing paid social and search campaigns
• Budget Management: You have at least 2 years of experience managing paid social and/or search budgets of at least $10K/month across major platforms
• Creative and Strategic Collaboration: You have experience working with creative teams to develop ad strategies
• Cross-Functional Collaboration: You have a proven ability to collaborate with different teams like Data Science, Product, Finance, and Marketing Technology
• Data Skills: You possess experience using tools like Excel, Looker, or similar for data analysis and insights
• Attention to Detail: You are organized and detail-focused, always looking to optimize our approaches
• Adaptability: You are comfortable thriving in fast-paced environments and managing changes confidently
• Proactive Approach: You are motivated to identify and act on significant opportunities, especially within the B2B sector

Rewards:

Compensation, benefits, perks, and recognition programs at Nextdoor come together to create our total rewards package. Compensation will vary depending on your relevant skills, experience, and qualifications. Compensation may also vary by geography.

The starting salary for this role is expected to range from $90,000 to $110,000 on an annualized basis, or potentially greater in the event that your 'level' of proficiency exceeds the level expected for the role.

We expect to award a meaningful equity grant for this role. With equal quarterly vesting, your first vest date will take place within 3 months of your start date.

When it comes to benefits, we have you covered! Nextdoor employees can choose between a variety of health plans, including a 100% covered employee only plan option, and we also provide a OneMedical membership for concierge care.

At Nextdoor, we empower our employees to build stronger local communities. To create a platform where all feel welcome, we want our workforce to reflect the diversity of the neighbors we serve. We encourage everyone interested in our mission to apply. We do not discriminate on the basis of race, gender, religion, sexual orientation, age, or any other trait that unfairly targets a group of people. In accordance with the San Francisco Fair Chance Ordinance, we always consider qualified applicants with arrest and conviction records.

For information about our collection and use of applicants’ personal information, please see Nextdoor's Personnel Privacy Notice, found here.