Paid Comms Senior Lead - Mid Level

About Us 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com 

Role Description

We are seeking a Senior Lead in Paid Communications (Outreach) to join our growing team. This is a client-facing role in a fast-paced media agency environment, primarily supporting iGaming clients alongside a wider portfolio of industries.

You will lead outreach strategy and execution across English-speaking territories, ensuring placements reflect each client’s SEO goals, brand image, and territory requirements. The role requires strong communication skills, a commercial mindset, and a solid understanding of SEO and digital outreach.

Key Responsibilities

Client Comms + Management

• Plan, execute, and manage digital outreach campaigns across English-speaking territories.
• Identify high-impact backlink opportunities based on industry trends and SEO analysis.
• Oversee content-led outreach campaigns, ensuring correct link placements and adherence to client guidelines.
• Negotiate with publishers and website owners to achieve quality placements at competitive rates.
• Assign tasks, monitor campaign performance, and ensure KPIs are consistently met.
• Proactively identify gaps in client strategies and recommend innovative approaches to strengthen visibility.
• Manage client communications and reporting with clarity and professionalism.

Junior Team Member Training, Mentoring & Line-Managing

• Assign and prioritise outreach tasks based on team capacity and campaign goals.
• Mentor and support junior colleagues, ensuring consistent performance and development.
• Keep the team engaged and motivated through recognition, goal-setting, and collaborative initiatives.

Campaign Ownership + Development

• Take ownership of outreach campaigns, from planning through to delivery and optimisation.
• Analyse competitor backlink profiles to identify outreach opportunities and strategic gaps.
• Manage and allocate budgets and departmental resources effectively.
• Stay updated with link-building and SEO best practices to refine campaign approaches.
• Apply lateral thinking to identify opportunities both within campaigns and across internal processes.

Desired Skills & Experience

• Proven experience within an outreach-focused role, ideally in an agency environment.
• Comfortable working with iGaming/gambling clients (experience in this sector is a plus).
• Strong understanding of SEO principles, link-building strategies, and search engine rankings.
• Familiarity with SEO metrics (DA, TF, DR, etc.) and tools such as Atarget="_blank" target="_blank" hrefs, SEMrush, or Majestic.
• Previous experience managing budgets and achieving targets within a monthly framework.
• Content awareness – ability to proofread articles to ensure compliance with client guidelines.
• Excellent Excel skills for reporting and campaign tracking.
• Strong organisational skills and ability to manage multiple campaigns simultaneously.
• Excellent communication and negotiation skills, both with clients and publishers.
• Enthusiastic, motivated, and target-driven with a proactive approach.
• Leadership skills with experience in mentoring or line-managing junior team members.

Employee Transparency 

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands is an equal-opportunity employer and is committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law. 

Please reach out to Ninette at [email protected] if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application. 

THE PERKS 

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:  

• Flexi–leave, with 25 days annual leave to be taken as the minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year  
• Free breakfast and free lunch  
• Early finish Fridays 
• Core Hours (Mon-Thurs, flexible start/finish times)   
• Retail discounts 
• Electric vehicle salary sacrifice car scheme 
• Wellbeing programme, including Headspace & flu jabs 
• Interest-free season ticket loan  
• Paid time off for Volunteering  
• Group Income Protection  
• Life Assurance  
• Private Medical Insurance or Health Cash Plan (dependent on level)  
• Group Personal Pension Plan with matched contributions from 3-6%  
• Generous Parental Leave & Pay   
• Independent mortgage advice  
• Financial education  
• Employee Assistance Programme  
• Free eye tests  
• Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!