Overseas Social Media Operation

AI overview

Develop and execute innovative social media strategies across multiple platforms to optimize brand engagement and user recall, while leveraging data-driven insights for continuous improvement.

Key Responsibilities

Develop global and regional social media strategies and promotion plans based on annual industry trends. Plan/execute content calendars and campaigns on X（Twitter）,Facebook, LinkedIn, Instagram, etc., accountable for communication effects and business KPIs.
Formulate regional social media marketing strategies, and collaborate with the team to drive the planning and implementation of their rollout.
Combine product roadmap, brand positioning and user insights to highlight product/service strengths from users’ perspective. Proactively capture industry hot topics for content creation.
Integrate resources, collaborate with cross-functional teams on social media campaigns. Develop high-impact, brand-consistent content to strengthen user brand recall, and cooperate efficiently with overseas markets and headquarters.
Formulate operation strategies (user engagement, social media advertising, etc.). Track content performance via data analysis, optimize continuously to ensure effective reach to target users.

Requirements

Bachelor’s degree or above; overseas study/work experience preferred. Fluent in English (working language) with excellent English copywriting skills.
3+ years of proven experience in social media operations. Interest in online brokerage industry; familiarity with finance, securities, futures trading is a plus. North American market experience preferred.
Strong creative planning and copywriting abilities. Deep understanding of overseas social platforms and user habits. Track record of designing actionable content marketing campaigns; excellent works/cases preferred.
Keen industry/user insights, ability to capture market trends. Agile thinking, self-motivated, result-oriented. Good at resource integration and innovative content production.
Strong logical reasoning and data analysis skills. Capable of data-driven iteration, review and summarizing reusable experience.
Outstanding execution, sense of responsibility and ambition. Detail-oriented, quick learner with good team spirit.