Outbound Sales Development Representative

We’re looking for a confident and results-driven Outbound SDR to join our growth team. In this role, you’ll be at the forefront of our customer engagement strategy, connecting with potential clients, sparking interest in our products and services, and helping to build the pipeline for our sales team.

The role holder should be a confident and results-driven telesales marketing consultant to engage potential customers, promote our products or services, and convert leads into sales opportunities. The primary focus is making outbound calls to generate qualified leads, book appointments for Sales Consultants, and drive attendance to marketing events.

This is a high-energy, phone-based role where success is measured by calls made, appointments booked, and attendees confirmed. You’ll play a critical role in filling sales diaries and ensuring strong turnout for marketing-led events.

Role responsibilities

Lead Generation and Appointment Setting

• Make a high volume of outbound calls to targeted prospect lists
• Follow up with emails to confirm agreements made
• Qualify leads and book appointments directly into Sales Consultants’ diaries
• Clearly explain products, services, or solutions to generate interest
• Ensure all booked appointments meet the agreed qualification criteria
• Confirm, remind, and follow up on appointments to maximise attendance

Event Promotion and Attendance

• Proactively call prospects and customers to promote upcoming events
• Secure registrations and confirmations for webinars, workshops, and in-person events (when required)
• Follow up with registered attendees to reduce no-shows
• Capture feedback and next steps post-event

Campaign Execution & Data Management

• Work from marketing campaigns, call lists, and lead databases
• Accurately log all calls, outcomes, and notes in the CRM system
• Track call volumes, appointments booked, and attendance conversion
• Collaborate with Sales and Marketing to improve scripts and messaging

KPIs

• Performance in this role will be measured against clear, achievable targets, which will increase as proficiency and confidence develop. KPIs will include, but are not limited to:
• Outbound call volume (daily and weekly targets)
• Qualified leads generated
• Appointments booked for Sales Consultants
• Appointment attendance rate (show vs. no-show)
• Event registrations secured
• Event attendance conversion
• Data accuracy and CRM compliance
• Quality of lead qualification in line with agreed criteria
• Targets will be reviewed regularly and adjusted in line with experience, performance, and business requirements, with ongoing coaching and support provided.

Personal Development

• Identify and agree personal development needs, and take actions to address these.

Requirements

• Proven experience in telesales, telemarketing, lead generation, or appointment setting
• Confident and professional telephone manner
• Strong persuasion and objection-handling skills
• Target-driven and comfortable working to daily call and booking KPIs
• Excellent organisational skills and attention to detail
• Experience using CRM systems

Desirable, but not essential!

• Experience booking appointments for field or desk-based sales teams
• Experience promoting events or driving webinar attendance
• B2B telesales or outbound marketing experience

Benefits

• Competitive basic salary with great progression options
• Unlimited paid holidays - yes, that's not a typo!
• Hybrid working
• Medicash Cash Plan – covering everything from medical support, massages, optical, dental, a discounts platform, and extras like SkinVision and digital physiotherapy. Cash back up to £995 per year, completely paid for by us!
• Employee Assistance Programme – access to Vivup for mental health support, financial guidance, and wellbeing resources
• Great working environments; our Stockton on Tees and Manchester workspaces are also dog-friendly
• A high-performance MacBook
• VS Perks, have a monthly treat on us; from Amazon vouchers, PlayStation credits, ASOS, H&M to Just Eat, there's something for everyone!
• Free daily breakfast, fruit, hot and cold drinks and protein shakes
• Weekly free brunch and lunch
• Friday afternoon drinks to wind down for the weekend
• Pension scheme to help you save for the future
• Cycle to work scheme
• EV Car scheme
• Discounts across our brands
• Regular team social events
• Training & development

Our Values

We champion our clients
We believe in every retailer's potential to succeed online and celebrate each milestone of their journey with them.

We are one team
We believe in the power of collaboration - within our teams and with our clients. Together, there’s nothing we can’t achieve.

We create change
The future of eCommerce is always evolving. Where others see uncertainty, we see an opportunity to lead.

We care about what matters
We are committed to making the world a little brighter and doing what’s best for our people, our community, and our planet.

So if you think you’ve got what it takes to join one of the UK’s leading eCommerce agencies, we’d love to hear from you.

A little formality… by applying, you implicitly consent to us processing your personal data for review for this vacancy only.

Talent Hunter Referral Bounty - £250

Help us find the right talent to join our team, and get a handsome reward in return. It couldn’t be easier - if you know someone that could be an ideal candidate, either refer them directly to us or simply ask them to include your details as the referer when they apply. If they land the job with us as a direct result of your referral, you get the bounty!

___

Visualsoft is an equal opportunities employer committed to creating a diverse and inclusive environment where employees are valued for their skills, experiences, and unique perspective.

We believe passionately that a diverse workforce is central to our success so we welcome applications from all sections of the community.