Out of Home Media Buyer/Expert

AI overview

Contribute to successful out-of-home advertising campaigns by developing media plans, negotiating rates, and analyzing client objectives while collaborating with strategic and creative teams.

To support our growth at Mediabrands, we are looking for new rockstar talent to join our team. 

As an experienced Media Buyer for OOH, you are responsible for planning, negotiating, and purchasing advertising space in OOH.

You work closely with strategic planning, creative teams, and media sales representatives to ensure optimal visibility for campaigns at the best possible cost.

 

Main Responsibilities

  • Analyze client briefs and campaign objectives.
  • Select appropriate OOH networks.
  • Develop OOH media plans (networks, formats, geolocation, availabilities).
  • Negotiate with media sales houses to obtain the best rates and conditions.
  • Manage administrative follow-up for media buys: cost estimate, purchase orders, quotes, invoices.
  • Monitor competitors’ activity.
  • Track OOH insertions, collect photos and posting confirmations, and evaluate campaign reach and effectiveness.

 

Are you the one? 

  • 1–4 years of experience in media buying, ideally in an agency, capable of managing campaigns independently.
  • Degree in marketing, communications, or media (Bachelor’s or Master’s level).
  • Solid knowledge of the OOH landscape and media vendors.
  • Negotiation, organizational, and attention-to-detail skills.
  • Proficiency in office tools (especially Excel) and media planning/buying tools (e.g., Kantar IDS etc.).
  • Curious, detail-oriented, and a team player
  • NL/FR/ENG is the cherry on the cake

IPG Mediabrands is a global media holding organization that manages over $37 billion in marketing investments, providing dynamic marketing solutions through a network of full-service agencies and specialty business units across more than 130 countries.

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