Online Trading Specialist

AI overview

Contribute to shaping the customer journey through data-informed onsite merchandising strategies while enhancing user experience and site performance for Balsam Hill's European websites.

The Online Trading Specialist reports to the Senior Manager of Ecommerce and supports in planning, executing, and optimizing onsite merchandising strategies across Balsam Hill’s European websites. This role helps shape the customer journey—from navigation and landing pages to product recommendations—ensuring the site reflects accurate information, compelling content, and a seamless user experience. Through strong cross-functional collaboration, data-informed decision-making, and day-to-day project coordination, the Ecommerce Merchandiser contributes to driving engagement, conversion, and overall site performance. 

This full-time position is located in Dublin, Ireland. This role is expected to work in a hybrid model, which includes three days in-office (Monday, Tuesday, and Wednesday).

To ensure sufficient overlap with functional and cross-functional team members globally, some flexibility with this role's regular work schedule will be required. Most of our teams have overlap with early morning and/or early evening PST. Specific scheduling needs for this role will be discussed in the initial interview.

What you’ll do:

Online Merchandising Planning

  • Shares in the development of site merchandising plans for various onsite content including site navigation, landing pages, homepage, product pages and more, to support new assortment and project strategies. 
  • Uses data to provide information on outcomes of strategies to be used for future plans. 
  • Develops strategies for products recommended to customers based on buying history and coordinate execution (cross-sells). 
  • Keeps our product pages to visual standard. 
  • Works cross functionally to develop site campaigns, plans and content. 
  • Supports online merchandising roadmap initiatives to optimize user experience. 

Project Planning and Management

  • Provides direction for the task creation on project management tools for deliverables that support site merchandising plans. 
  • Reviews dependencies and considerations and includes these in the planning of tasks and timings to ensure a smooth execution of the plans. 
  • Understands risks and formulates mitigation measures to guarantee minimal business impact. 
  • Coordinates with the Web Operations, Product Information Management, Digital Asset Management, SEO, Product Management, Marketing and Creative teams to accomplish site merchandising deliverables within set parameters and timelines. 
  • Reviews and signs off on tasks assigned to verify accuracy and quality of the end result for all tasks within the project. 

Site and User Experience Audit

  • Performs site audits to identify gaps and inaccuracies in the information, asset or link that affects over-all user experience.  
  • Understands site structure, pages, and integrations and identifies and reports the issues based on the audit.  

Site Performance Reporting

  • Prepares and presents site performance reports to various stakeholders.  

Documentation

  • Documents internal process and bridges identified gaps to ensure efficient process flows.

Other Duties and Responsibilities

  • Performs other duties that may be assigned from time to time.  

What you bring to the table:

  • Bachelor’s Degree in Marketing, Business, Communications, or a related field.
  • At least two (2) years of experience in ecommerce, digital merchandising, or a similar online content or product-focused role.
  • Strong analytical skills with the ability to interpret data, identify insights, and translate findings into actionable site improvements.
  • Excellent attention to detail and a keen eye for visual consistency, accuracy, and customer-centric presentation.
  • Experience collaborating across multiple teams and managing deliverables within timelines.
  • Solid understanding of ecommerce user experience principles and interest in optimizing online customer journeys.
  • Strong organizational and project coordination skills, with the ability to anticipate risks and proactively troubleshoot.
  • Clear and professional communication skills—both written and verbal—with confidence presenting findings or recommendations to stakeholders.

About Us: Balsam Brands is a global, omnichannel retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Dublin, the Philippines, Canada, and Mexico.  

The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful ways. When you join Balsam Brands, you'll find a culture of caring people doing challenging work and building a welcoming workplace.

At Balsam Brands, we strive to offer a competitive compensation and benefits package. For permanent, full-time team members, this includes:

  • Competitive compensation, including a cash-based incentive plan
  • Company contributions toward private healthcare coverage
  • Company pension and employer contributions
  • Paid holidays, annual shutdown week, PTO, and volunteer time-off (VTO) packages
  • Annual continuous learning benefit up to €1,100 per person, per fiscal year
  • Up to €300 flexible reimbursement to support setup of new team member's work-from-home environment
  • Access to mental health and wellness perks
  • Parking and transit employer contributions

At Balsam Brands, we strive to build a diverse, equitable, and inclusive team to fulfill our purpose to create joy together. The Company is an equal opportunity employer and makes employment decisions on the basis of merit. In accordance with applicable law, the Company prohibits discrimination based on race, gender, religion, civil status, family status, age, disability, sexual orientation, membership of the Traveller community or any other consideration protected by applicable laws. The Company fully endorses a working environment that is free from discrimination, harassment, sexual harassment, workplace bullying and/or victimization. The Company is committed to compliance with all relevant and applicable provisions of the Employment Equality Acts 1998-2015 with regard to providing equal employment opportunities to disabled applicants or employees. The Company will provide such employees and applicants with reasonable accommodations which are required by law in order to perform the essential functions of the job provided that such reasonable accommodation does not result in excessive or disproportionate cost to the Company.

 

#LI-Hybrid

 

All your information will be kept confidential according to EEO guidelines.

Perks & Benefits Extracted with AI

  • Health Insurance: Company contributions toward private healthcare coverage
  • Home Office Stipend: Up to €300 flexible reimbursement to support setup of new team member's work-from-home environment
  • Learning Budget: Annual continuous learning benefit up to €1,100 per person, per fiscal year
  • Parking and transit contributions: Parking and transit employer contributions
  • Paid Time Off: Paid holidays, annual shutdown week, PTO, and volunteer time-off (VTO) packages

Balsam Brands is a global eCommerce retailer with roots in holiday and home décor. Our flagship brand is Balsam Hill™, the world’s leading retailer of artificial Christmas trees and holiday décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have an impact in a people-first company that values relationship-building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Ireland, the Philippines!The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our communities. When you join Balsam Brands, you’ll find a culture of caring people doing challenging work while building a welcoming workplace.Balsam Brands on LinkedIn: http://www.linkedin.com/company/balsam-brands/Balsam Brands on Instagram: https://www.instagram.com/balsam_brands/Balsam Brands in Forbes: https://bit.ly/balsambrandsforbesAt Balsam International, our Philippine Regional Operating Headquarters, we like to think of our people-first culture as more than just a tagline. It's the heart of our company. Being recognized as one of the Philippine’s Best Work Places by the prestigious Great Place To Work organization is a testament to this.We know that you need to feel comfortable in your work environment, so we make sure that everyone in the team is supported and cared for. Team Manila has been working from home since 2010 with occasional in-person meet-ups and events to help build relationships and foster camaraderie.Team Manila represents nearly every function in the company — from Marketing to Operations and everything in between. Everyone gets to enjoy company-issued laptops and full employee benefits including HMO coverage, mental health support, paid time off, 13th-month pay, and many more. The company trips, wellness benefits, and other perks are just the cherry on top of our permanent work-from-home setup.Balsam International on Facebook: https://www.facebook.com/BalsamInternationalPHBalsam International on LinkedIn: https://www.linkedin.com/company/balsam-international-unlimitedAt Balsam International, we strive to build a diverse, equitable, and inclusive team to fulfill our purpose to create joy together. Balsam International is proud to be an equal opportunity employer. We encourage people from all backgrounds, ages, abilities, and experiences to apply. We do not discriminate on the basis of race, ethnicity, religion, national origin, citizenship, marital or family status, disability, sexual orientation, gender identity or expression, pregnancy or caregiver status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

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