Online Marketing Manager (m/f/d)

• Oversee the technical operation and continuous development of the company website and online shop for the Swiss B2C market.
• Administer the website/shop backend (product maintenance, pricing, vouchers, order control, opening hours, stage booking, support tickets).
• Manage and maintain online tools such as Google Analytics/GA4, Google Ads, Google My Business, Adobe AEM, Adobe Campaign, Adobe Target, and Mouseflow.
• Conduct web analysis, reporting, and forecasting (shop reports, email marketing reports, conversion tracking) and derive data-driven recommendations for action.
• Monitor the market, competition, and relevant trends in Switzerland; contribute to e-commerce projects and relaunches; ensure proper shop functionality and compliance with corporate identity.
• Collaborate with internal stakeholders (branches, customer support, sales).
• Plan, manage, and optimize performance campaigns (SEA, display, social), including budget control and ROI monitoring.
• Handle SEO (on- and off-page), multilingual keyword research, and content strategy, including ongoing content maintenance (campaigns, products, news, tips).
• Conceptualize and implement email marketing activities (segmentation, personalization, dispatch, A/B testing) in coordination with CRM.
• Develop and execute content and social media initiatives; produce marketing materials (banners, videos, newsletters, POS materials).

• Completed university degree or equivalent qualification with professional experience in marketing, IT, or a related field.
• At least 2–4 years of professional experience in online or e-commerce marketing, ideally with responsibility for an online shop.
• Solid knowledge of SEO and SEA, as well as experience with web analytics and tag management tools.
• Experience with shop backends, CMS, marketing automation tools, and conversion optimization.
• Basic skills in image editing and HTML/CSS for simple content adjustments.
• Strong analytical and data-driven working style, excellent reporting, and project management skills.
• Excellent command of German (spoken and written); good command of English; French language skills are an advantage.

• Professional, dynamic, and multicultural work environment;
• Endless development opportunities in an international company and work with leading world-class technologies;
• Health insurance package;
• Company discounts;
• Discounts in modern employee restaurant;
• Extra paid time off;
• Cross border work opportunity;
• Gross Salary: from 2200 to 3800 EUR (before withholding taxes)

Ready to drive with Continental? Take the first step and fill in the online application.