Who We Are:
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.
Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.
Our brand values help bond us together and drive our success:
· Runner First
We act in the best interest of the runner
· Word is Bond
We do what we say we’ll do
· Champion Heart
We give our all in everything we do
· There is no “I” in Run
We stay generous with our humanity
· Keep Moving
We find ways to move every day, because joy is kinetic!
We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.
Your Job:
As the North America Lifestyle Marketing Manager, you will drive the end-to-end regional strategy and execution for an emerging category within the Brooks Running brand. Your work will drive meaningful impact across the North American business, leveraging competitive insights, leading culturally relevant lifestyle marketing campaigns, and aligning with global strategy while tailoring initiatives to regional consumer needs. You will play a key role in bringing the category to life, ensuring our products resonate with cultural tastemakers who value style, authenticity, and innovation.
This role blends brand and retail marketing, requiring someone who can move fluidly from high-level strategy to hands-on execution. You will collaborate closely with cross functional partners — including Global Brand Marketing, the Creative Lab, Merchandising, and Sales — to deliver fully integrated campaigns, lead Tier 0 (highly exclusive, top level retail partners like sneaker boutiques) event activations and partnerships, and build regional programs that strengthen and localize global strategy.
Success in this role demands a strategic, creative thinker with strong executional skills. This role requires someone who can guide partners, execute with ease, build relationships, and manage fastmoving timelines with confidence
Your Responsibilities:
Lead planning and execution of seasonal marketing campaigns, partnering closely with priority channels like Retail, PR, Influencer, and Social and Site teams.
In partnership with T0 retailers, own all aspects of their marketing support from developing the concept to execution. This support will have an outsized focus to meet sell-through goals, and travel will be required to these events.
Build strong relationships with Tier 0 accounts and partners.
Collaborate with internal creative teams and external stakeholders to deliver localized content and assets that reflect lifestyle trends and cultural relevance.
Partner closely with the retail marketing team, while serving as a subject matter expert on this consumer and category across the NA organization.
Lead cross-functional alignment on seasonal calendars, campaign messaging, and activation plans, managing timelines, budgets, and resources to ensure flawless execution.
Oversee campaign performance reporting, generating actionable insights and recommendations for continuous improvement. Partner with category leads to integrate lifestyle stories into broader brand moments.
Extend global brand strategy through regional builds, including developing category investment recommendations, identifying and executing evergreen marketing opportunities, building competitive insights, and regional tactics beyond campaign work.
Represent lifestyle marketing in key business meetings, presenting strategies and results to leadership and stakeholders. Serve as a key partner to Global Brand Marketing to ensure global and regional plans operate in lockstep and cross-amplify.
Champion process optimization for lifestyle marketing workflows, leveraging tools like Smartsheet, WorkFront, and Sharepoint.
Your Qualifications:
Bachelor’s degree in marketing, communications, or related field (or equivalent experience).
7+ years of experience in marketing. Experience working with lifestyle brands, campaigns, or cultural marketing initiatives is required.
You are a cultural connector with a passion for style and performance - demonstrated understanding of lifestyle trends and consumer behaviors is a must.
Deep understanding of streetwear, fashion, and cultural trends.
Strong relationships with tastemakers and cultural influencers to amplify brand relevance is preferred.
Experience working with Tier 0 retailers is preferred.
Proven ability to manage complex projects from strategy through execution – a results-focused marketer is a must.
Strong experience in content creation, localization, and digital marketing. A breadth of experience across marketing channels is a plus.
Excellent communication and presentation skills; ability to influence and align stakeholders.
Highly organized with strong prioritization and project management skills.
Proactive, solution-oriented, and passionate about lifestyle, fashion, culture, and active living.
Ability to travel (~50%).
Compensation: The pay range for this position, based out of the Brooks Seattle HQ, is $108,403 to 162,604 per year. Base pay offered will vary depending on job-related knowledge, skills, and experience.
Other: Brooks is proud to offer a robust benefits package to our employees and their families!
Benefits - including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.
Paid Time Off - Brooks offers generous time off including three to five weeks of paid time off, eleven paid holidays, paid sick and parental leave.
Bonus -in addition to base pay, Brooks employees may also be offered an annual bonus based on company performance.
Perks - including product discounts, employee recognition, fitness discounts, volunteer and donation benefits.
Location - You will spend 3 days per week in our Seattle offices, as we believe our organization flourishes when connections, collaboration, creativity, problem-solving, and celebrations happen in person.
At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, creed, color, national origin, age, sex, gender, gender identity or expression, two-spirit identity, sexual orientation, genetic information, the presence of a physical, mental, or sensory disability, marital status, pregnancy (including childbirth and related conditions), caste, citizenship or immigration status, honorably discharged veteran or military status, actual or perceived victims of domestic violence, harassment, sexual assault or stalking, HIV or Hepatitis C infection, political ideology, use of a trained service animal by a person with a disability, or on any other basis protected by federal, state, or local law, or any other non-merit based factors.
