New Zealand Brand Manager

Job Description

As our Brand Manager, you will be the driving force behind bringing the HelloFresh brand strategy to life in fresh and creative ways across New Zealand. Reporting to the Associate Director Brand for Meal Kits ANZ, you’ll join a team of passionate marketers dedicated to changing the way people eat forever.

This is a hands-on, strategic role based in our Chippendale, Sydney HQ, that requires frequent travel across the ditch to work closely with our NZ-based team and local agency partners. If you’re an ambitious marketer who loves food and thrives in a fast-paced, global environment, we want to hear from you.

You will...

• Own the strategic development and hands-on execution of the HelloFresh NZ brand plans.
• Deliver a world-class, integrated brand marketing calendar, collaborating with creative, product, and growth teams locally and globally.
• Become the authority on the New Zealand consumer and media landscape, identifying the local nuances that make the market unique.
• Build and nurture high-performing relationships with external creative, PR, and media agencies to deliver insight-led campaigns.
• Plan and manage the yearly NZ brand budget, ensuring all activity is delivered on time and provides a strong return on investment.
• Work with Global Consumer Insights and data partners to evaluate campaign performance and report findings to C-level stakeholders.
• Partner with CRM, Performance, and SEO teams to ensure brand consistency across every customer touchpoint.

You have...

• A solid track record in brand marketing (ideally digital-first) and a deep understanding of tailoring communications across channels.
• Proven experience delivering end-to-end Above The Line (ATL) activity, from media strategy to creative execution.
• Experience briefing and managing creative and PR agencies to deliver high-quality, localized work.
• The ability to use data and consumer insights to inform planning, test hypotheses, and evaluate results.

You are...

• Exceptional at influencing stakeholders across a complex global organisation.
• A natural talent for writing simple, sharp briefs that inspire creatives to do their best work.
• A master of project management who can juggle multiple priorities and WIPs without breaking a sweat.
• An accountable, solution-oriented team player who thrives when working autonomously.

What you’ll get in return… 

• The chance to have a significant impact in a leading global food technology company
• Flexible working arrangements 
• Egoless environment, constant learning with room for personal growth
• Free access to Headspace
• HelloFresh Academies - internal learning & development 
• A diverse and vibrant international environment, with offices in 18 countries
• Company discount - 70% off HelloFresh & 40% off Youfoodz

Start Date: Immediately available - Can wait a notice period

Duration: Permanent full time role

Location: Chippendale Head Office

Salary: Competitive salary & employee benefits

#LI-Hybrid