[New Games - Puzzle] - Game Product Lead
TLDR
Lead product vision and strategy for innovative puzzle games, ensuring alignment with company goals and driving user engagement for millions worldwide.
1. Strategy & Vision
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Build and maintain the product vision and strategy for assigned puzzle games across 0→1 (concept-to-launch) and 1→10 (scale) phases.
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Translate division / unit strategy into clear product objectives, value proposition, and positioning — with a deep understanding of the puzzle genre landscape (match-3, merge, block, jigsaw, etc.).
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Define and track key product success metrics: revenue, retention (D1/D7/D30), engagement, monetization (ARPU/ARPPU), and level-completion funnels.
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Lead roadmap development and feature prioritization for puzzle product(s).
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Balance short-term experimentation (meta-layer tests, economy tuning, level pacing) with long-term scalability and technical constraints (with Tech Lead).
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Align roadmap with New Games portfolio bets and company strategy.
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Manage execution cycles: break strategy into epics, ensure backlog is groomed and prioritized, and drive delivery quality and speed.
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Work closely with Senior PO / PO to turn strategy into user stories with clear acceptance criteria.
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Facilitate alignment across Tech, Game Design, Art, and QC; remove blockers and arbitrate trade-offs.
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Lead product discovery through competitive analysis of top puzzle titles, player insights, and data to shape features, meta-systems, and core-loop mechanics.
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Partner with Game Designer to ensure puzzle mechanics, difficulty curves, and progression systems align with product strategy and KPIs.
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Ensure UX and art direction consistently serve the defined product vision (with Art / UI-UX functions).
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Own product performance post-launch; define hypotheses and experiments to improve core metrics (e.g., level pass-rate optimization, session length, monetization conversion).
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Review data with PO and Devs; decide on next optimization loops, content updates, LiveOps events, and system tuning.
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Build product management capabilities in the New Games team: frameworks, rituals, and best practices tailored to puzzle game development.
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Mentor POs on strategy, market insight, and data-driven decision making.
2. Roadmap & Planning
3. Execution & Delivery
4. Product Discovery & Game Design Collaboration
5. Performance & Iteration
6. Leadership & Capability Building
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4 - 6+ years in Product Management / game Product roles
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Proven success in puzzle games: must have built and scaled at least 1 puzzle title to significant scale (e.g., top-grossing chart, sustained DAU growth, or meaningful revenue milestone). This will be verified through portfolio review.
- Strong analytical skills: funnel analysis, cohort analysis, A/B testing, and comfort with data-driven decision making in a puzzle context (level difficulty tuning, economy balancing, etc.).
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Experience leading cross-functional teams (Tech, Art, GD, QC) without formal authority.
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Clear communication in English and Vietnamese; able to influence stakeholders at all levels.
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Familiarity with LiveOps, ad monetization (waterfall, bidding, eCPM optimization), and UA feedback loops.
- Experience in F2P mobile games beyond puzzle (hyper-casual, arcade, music) is a plus.
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Experience working in fast-paced, portfolio-driven game studios.
- At Amanotes, you will be enjoying the dynamic working environment with unique music culture many benefits as below:
- Competitive salary upon experience
- 13th month salary
- Annual Performance Bonus/ESOP (Employee Stock Options Plan) for people managers.
- Flexible working time.
- Personal learning and well-being budget
- Team-building budget
- Lunch and parking allowance
- Various learning activities, including internal training & sharing, international conferences, and e-learning (Udemy, Linkedin Learning...).
- Engaging music events: Music Night, Amasing Night, Music schools…
- Employee Assistance Program to support mental health & well-being.
- Minimum 12 days of paid annual leave, plus 10 days of paid sick leave.
- 12 days working from home per year.
Benefits
Flexible Work Hours
Flexible working time.
Learning Budget
Personal learning and well-being budget
Engaging music events
Engaging music events: Music Night, Amasing Night, Music schools…
Paid Time Off
Minimum 12 days of paid annual leave, plus 10 days of paid sick leave.
Remote-Friendly
12 days working from home per year.
Wellness Stipend
Employee Assistance Program to support mental health & well-being.
Amanotes is a music game company that develops and publishes innovative mobile games, transforming how players experience music through engaging gameplay. With a portfolio of popular titles and billions of downloads worldwide, Amanotes targets music enthusiasts looking for a fun and immersive gaming experience.
- Founded
- Founded 2014
- Employees
- 51-200 employees
- Industry
- Media