[New Games - Puzzle] - Game Product Lead

TLDR

Lead product vision and strategy for innovative puzzle games, ensuring alignment with company goals and driving user engagement for millions worldwide.

What you will do

1. Strategy & Vision

  • Build and maintain the product vision and strategy for assigned puzzle games across 0→1 (concept-to-launch) and 1→10 (scale) phases.

  • Translate division / unit strategy into clear product objectives, value proposition, and positioning — with a deep understanding of the puzzle genre landscape (match-3, merge, block, jigsaw, etc.).

  • Define and track key product success metrics: revenue, retention (D1/D7/D30), engagement, monetization (ARPU/ARPPU), and level-completion funnels.

  • 2. Roadmap & Planning

    • Lead roadmap development and feature prioritization for puzzle product(s).

    • Balance short-term experimentation (meta-layer tests, economy tuning, level pacing) with long-term scalability and technical constraints (with Tech Lead).

    • Align roadmap with New Games portfolio bets and company strategy.

    • 3. Execution & Delivery

      • Manage execution cycles: break strategy into epics, ensure backlog is groomed and prioritized, and drive delivery quality and speed.

      • Work closely with Senior PO / PO to turn strategy into user stories with clear acceptance criteria.

      • Facilitate alignment across Tech, Game Design, Art, and QC; remove blockers and arbitrate trade-offs.

      • 4. Product Discovery & Game Design Collaboration

        • Lead product discovery through competitive analysis of top puzzle titles, player insights, and data to shape features, meta-systems, and core-loop mechanics.

        • Partner with Game Designer to ensure puzzle mechanics, difficulty curves, and progression systems align with product strategy and KPIs.

        • Ensure UX and art direction consistently serve the defined product vision (with Art / UI-UX functions).

        • 5. Performance & Iteration

          • Own product performance post-launch; define hypotheses and experiments to improve core metrics (e.g., level pass-rate optimization, session length, monetization conversion).

          • Review data with PO and Devs; decide on next optimization loops, content updates, LiveOps events, and system tuning.

          • 6. Leadership & Capability Building

            • Build product management capabilities in the New Games team: frameworks, rituals, and best practices tailored to puzzle game development.

            • Mentor POs on strategy, market insight, and data-driven decision making.

Qualifications

 

  • 4 - 6+ years in Product Management / game Product roles

  • Proven success in puzzle games: must have built and scaled at least 1 puzzle title to significant scale (e.g., top-grossing chart, sustained DAU growth, or meaningful revenue milestone). This will be verified through portfolio review.

  • Strong analytical skills: funnel analysis, cohort analysis, A/B testing, and comfort with data-driven decision making in a puzzle context (level difficulty tuning, economy balancing, etc.).
  • Experience leading cross-functional teams (Tech, Art, GD, QC) without formal authority.

  • Clear communication in English and Vietnamese; able to influence stakeholders at all levels.

Nice to have

 

  • Familiarity with LiveOps, ad monetization (waterfall, bidding, eCPM optimization), and UA feedback loops.

  • Experience in F2P mobile games beyond puzzle (hyper-casual, arcade, music) is a plus.
  • Experience working in fast-paced, portfolio-driven game studios.

 

  • At Amanotes, you will be enjoying the dynamic working environment with unique music culture many benefits as below:
  • Competitive salary upon experience
  • 13th month salary
  • Annual Performance Bonus/ESOP (Employee Stock Options Plan) for people managers.
  • Flexible working time. 
  • Personal learning and well-being budget
  • Team-building budget
  • Lunch and parking allowance
  • Various learning activities, including internal training & sharing, international conferences, and e-learning (Udemy, Linkedin Learning...).
  • Engaging music events: Music Night, Amasing Night, Music schools…
  • Employee Assistance Program to support mental health & well-being. 
  • Minimum 12 days of paid annual leave, plus 10 days of paid sick leave.
  • 12 days working from home per year.
 

Consent Notice for Personal Data Processing
- By applying to any position at Amanotes, you acknowledge and agree that your personal data will be collected and processed for recruitment-related purposes. Please read the Consent Notice for Personal Data Processing carefully before submitting your application.
- Thank you for your interest in joining Amanotes.

About Amanotes

We are Amanotes – a dynamic music game company that’s using cutting-edge technology to transform how people experience music.

Since 2014, we’ve led the global simple music game market with over 3.5 billion downloads across 190+ countries, including chart-topping titles like Magic Tiles 3, Tiles Hop, Dancing Road, and Duet Cats.

As the #1 Music Game Publisher worldwide and the #1 App Publisher from Southeast Asia by downloads, our ambition is clear: to create iconic, hybrid-casual music games that people love and play for years.

What truly sets Amanotes apart is not just what we build — it’s how we grow and who we grow with:

🎓 We invest in your growth through learning budgets, coaching, and stretch opportunities.

🎶 We embrace a creative and dynamic culture, where everyone can play, share, and thrive.

🧘 We believe in work-life harmony — your rhythm matters here.

🏆 We recognize and reward impact, with competitive benefits and clear development paths.

Come join our music-filled workplace, where innovation meets rhythm — and let’s create a magical music experience together.

Amanotes – Where Everyone Can Music.

How To Apply?

Click the button or contact us at [email protected].

Benefits

Flexible Work Hours

Flexible working time.

Learning Budget

Personal learning and well-being budget

Engaging music events

Engaging music events: Music Night, Amasing Night, Music schools…

Paid Time Off

Minimum 12 days of paid annual leave, plus 10 days of paid sick leave.

Remote-Friendly

12 days working from home per year.

Wellness Stipend

Employee Assistance Program to support mental health & well-being.

Amanotes is a music game company that develops and publishes innovative mobile games, transforming how players experience music through engaging gameplay. With a portfolio of popular titles and billions of downloads worldwide, Amanotes targets music enthusiasts looking for a fun and immersive gaming experience.

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