ABOUT THE TEAM
The New Games Division exists to create new hit hybrid-casual music games that make interacting with music fun and part of players’ daily lives. It owns the full lifecycle from idea → prototype → soft launch → PMF, before handing over successful titles to LiveOps for long-term operation.
This division’s focus is launching new rhythm/hybrid music games with distinct value propositions with AI-empowered squads
ABOUT THE ROLE
As Unit Manager – New Games , you are the end-to-end owner of the music game unit: You lead a cross-functional squad (Product Owner, Unity Developer, Artist) to ship new rhythm/hybrid music games from concept to PMF. You are accountable for both product outcomes (soft-launch/ PMF, revenue,...) and people outcomes (team performance, growth, engagement). You turn the company strategy — speed, systemization, AI-powered production — into the day-to-day way of working for the New Games team.
This role reports to the Game Director.
WHAT YOU WILL DO
1. Own Product Vision & Portfolio
Define and continuously refine the product vision, positioning, and roadmap for the hybrid-rhythm games portfolio
Translate company-level choices “rhythm games core + super fast production + personalization” into concrete game bets and experiments for your unit.
Build and maintain a balanced pipeline of concepts (from quick validations to deeper PMF), ensuring the unit can deliver its soft-launch and PMF targets for the year.
2. Drive Game Development & Delivery
Lead the squad through the full lifecycle of each game: ideation → prototype → core loop → soft launch → PMF decision → LiveOps.
Ensure the team consistently hits divisional targets on time-to-launch and development mandays per first release, by:
+ Using modular prefab systems, shared features, and templates
+ Standardizing code structure and workflows with Tech and Game Solutions
Own quality and readiness at each decision gate (POC, core loop, soft launch, PMF), ensuring no critical issues at launch and clear kill/continue recommendations.
3. Lead with Data, Experiments & Player Insight
Define success metrics per game and per phase (e.g., R1/R3 retention, SumR30, ROAS, LTV, ARPDAU, UV14, time spent) and track them rigorously.
Set clear hypotheses and experiment plans for gameplay, difficulty, content, and monetization; partner with DnI and Solution teams to use A/B testing platforms and analytics effectively.
Combine quantitative insights (dashboards, experiments) with qualitative feedback (playtests, user interviews, store reviews) to make clear decisions on design and roadmap.
4. Build & Grow a High-Performing Cross-Functional Unit
Lead a multi-disciplinary squad with clarity of roles, goals, and performance expectations, aligned to divisional KPIs and company goals.
Create a culture of psychological safety, accountability, and learning: celebrate experiments, run retros, and turn failures into shared lessons instead of blame.
5. Systemize & Scale: From One Game to a Production Engine
Collaborate with Game Solutions, Music Central, Design CoE, and Tech to:
+ Adopt and influence modular feature libraries, Level Design systems, and tooling that make squad team faster and more scalable.
Standardize event hooks, monetization modules, analytics, and LiveOps readiness so that successful games can be transferred to LiveOps with minimal friction.
6. Partner with LiveOps, Marketing & Licensing for Scale
Work closely with LiveOps Unit Managers to define the handover criteria and roadmap for games that reach PMF, ensuring LiveOps teams can operate them at scale (events, monetization, content pipelines).
Partner with Marketing on go-to-market strategy: concept testing, creative strategy, UA channels, and scaling plans for each game title.
Collaborate with Licensing and Music Central to leverage music as a strategic differentiator in rhythm games.
QUALIFICATIONS
5+ years of experience in game product management / game design / production, including:
+ Proven experience shipping and operating mobile F2P or hybrid-casual games
+ At least 2+ years leading cross-functional teams (formal people management or squad leadership).
Strong understanding of:
+ Hybrid-casual & rhythm games: core loops, engagement drivers, monetization systems, personalization, LiveOps.
+ Mobile F2P economics and key metrics (e.g., DAU, retention curves, SumR30, ROAS, ARPDAU, LTV, UV14).
Demonstrated ability to:
+ Own product outcomes end-to-end for one or more titles
+ Make data-informed decisions and design meaningful A/B tests
+ Balance speed vs. quality in an iterative production environment
Strong people leadership skills:
+ Setting clear expectations, giving feedback, coaching, and handling performance issues
+ Working effectively with diverse profiles (Tech, Art, Music, Design, Data, Marketing).
Excellent communication and collaboration skills in English: able to align stakeholders, present decisions clearly, and write structured product documents and specs.
Deep passion for games and curiosity about how players experience music through gameplay.
NICE TO HAVE
Direct experience working on rhythm / music games, or products where music is a core part of the value proposition.
Experience in:
+ Hybrid-casual games that mix simple core gameplay with deeper meta systems
+ Building or operating LiveOps-driven titles (events, passes, time-limited modes).
Hands-on familiarity with:
+ Unity and game production workflows
+ Analytics & experimentation platforms (A/B testing, dashboards, cohort tools).
Experience leveraging AI tools in game production (content generation, level design, art style, analytics) and/or working with modular game systems at scale.
CLOSING
If you’re excited about building a hit-making rhythm-games engine and leading a small, fast, AI-powered squad at the heart of Amanotes’ ambition, we’d love to hear from you.
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- By applying to any position at Amanotes, you acknowledge and agree that your personal data will be collected and processed for recruitment-related purposes. Please read the
“Consent Notice for Personal Data Processing” carefully before submitting your application.
- Thank you for your interest in joining Amanotes.
About Amanotes
We are Amanotes – a dynamic music game company that’s using cutting-edge technology to transform how people experience music.
Since 2014, we’ve led the global simple music game market with over 3.5 billion downloads across 190+ countries, including chart-topping titles like Magic Tiles 3, Tiles Hop, Dancing Road, and Duet Cats.
As the #1 Music Game Publisher worldwide and the #1 App Publisher from Southeast Asia by downloads, our ambition is clear: to create iconic, hybrid-casual music games that people love and play for years.
What truly sets Amanotes apart is not just what we build — it’s how we grow and who we grow with:
🎓 We invest in your growth through learning budgets, coaching, and stretch opportunities.
🎶 We embrace a creative and dynamic culture, where everyone can play, share, and thrive.
🧘 We believe in work-life harmony — your rhythm matters here.
🏆 We recognize and reward impact, with competitive benefits and clear development paths.
Come join our music-filled workplace, where innovation meets rhythm — and let’s create a magical music experience together.
Amanotes – Where Everyone Can Music.
How To Apply?
