[NEOWIZ China] Product Operations Manager

About NEOWIZ   The Magic That Brings Joy to the World   At NEOWIZ, we build bold, memorable games that players love—and remember. We move fast, stay curious, and care deeply about doing great work.   We're not chasing one-off hits. We invest in strong ideas, sharp execution, and teams who take ownership. The goal? Build great games—and then do it again, even better.   Across PC, console, and mobile, we’re creating genre-defining experiences that push boundaries and deliver real joy. If that sounds like your kind of mission, we’d love to meet you.   Be part of something bold and let’s build what’s next. Position Overview   Neowiz continues to take on new challenges by developing innovative games that cross the boundaries of platforms and genres. Currently, we are hiring a product operations manager to handle the Chinese market operations and PR for BrownDust 2.   Work location: Shanghai, China (Hybrid) Key Responsibilities

Official SNS Channel Management & Content Marketing Strategy

Manage and operate Chinese social platforms (Bilibili)

Develop and execute content promotion strategies to expand the fan base, and maintain a positive brand reputation.

Integrated Marketing Communications (IMC) & Influencer Collaborations

Lead multi-channel marketing initiatives (live streaming, promotional videos, Ads) in partnership with creators on Bilibili, TikTok, and third-party platforms.

Plan and execute targeted marketing campaigns aligned with version updates and major milestones to ensure maximum exposure and impact.

User Community Operations & VOC Management

Operate and manage core user communities (e.g. QQ) and plan community events to increase engagement  and to expand the user pool.

Collect and analyze VOC  to ensure a stable service environment and manage brand risks.

IP Operations & Offline Promotion Planning

Expand on-and-offline user touchpoints by managing pop-up stores, participating in major exhibitions, and planning official merchandise.

Support long-term, stable IP operations in China by planning UGC (User-Generated Content) initiatives to foster a self-sustaining ecosystem.

Qualifications

3+ years of experience in marketing or community management

Relevant experience in the ACG (Anime, Comic, and Games) industry is required.

Strong understanding of the global subculture gaming market and its community trends.

Strong data analytical skills with the ability to translate data into actionable strategies and execution.

A passion for ACG content

Preferred Skills

Experience working with international teams and understanding diverse cultural aesthetics.

Proficiency in Korean, English, and Japanese (Korean is preferred, professional English skills required, and a plus for experience with Japanese or Traditional Chinese).

Experience in large-scale ACG projects

Self-motivated with a high degree of autonomy and a strong sense of project ownership.