Native Media Buyer (Remote)

AI overview

Manage high-budget Native advertising campaigns across platforms like Taboola and Outbrain, applying data analysis and strategic insights to maximize performance and ROI.

Forbes Advisor is looking for a Native campaign manager to join the Performance Marketing team. Proven campaign management across Native platforms such as: Taboola, Outbrain, Microsoft and MediaGo is essential to be successful in this role. If you're looking for challenges and opportunities similar to those of a start-up, with the benefits of an established, successful company, read on.

The role, reporting to the Native Lead, will be responsible for managing high-budget Native campaigns. The ideal candidate will combine strong technical campaign management expertise, exceptional data analysis skills, creativity, and a strategic mindset. Plus, have a proven track record of successfully launching, scaling, and managing large-scale Native campaigns.

Responsibilities:

Responsible for achieving the performance targets of your campaigns and helping the Native team achieve their overall growth goals
Launch and manage multiple high-budget Native campaigns across Taboola, Outbrain, and Microsoft ads
Continuously monitor campaign performance, identify trends, and implement optimizations to maximize ROI and meet KPIs
Analyze campaign data to generate actionable insights and inform future strategies
Regularly come up with and test new ad images and copy
Work with the CRO team to come up with advertorial tests to drive performance uplifts
Test new targeting, bidding, and creative strategies to drive innovation and stay ahead of industry trends
Provide regular performance reports to stakeholders, highlighting successes, challenges, and opportunities for improvement

Requirements:

Proven 5+ years’ experience in Native ads working across Taboola, Outbrain & other Native platforms
Proficiency in managing large-scale Native campaigns - ideally with a mix of lead-gen and eCommerce.
Experience launching and scaling Native campaigns from scratch.
Strong technical platform ability – experience with different bid strategies, audience targeting and other platform features.
Proven ability to creative winning ad images and headlines.
Able to write advertorial copy which achieves campaign goals.
Experience analysing large data sets to make data driven campaign management decisions.
Ability to co-ordinate with internal teams and external platforms.
You enjoy working in a team environment and look forward to supporting the business to meet required goals.

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