National Sales Manager - Central

SUMMARY: So Good So You is looking for a National Sales Manager to join our growing company! This role requires an entrepreneurial spirit, the ability to develop customer specific strategies, and use of syndicated data to create fact-based category leadership presentations to drive positive sales results.  This individual will be instrumental to the growth and scale of So Good So You. You will be responsible for sell-in strategies, analyzing the business using a data driven approach, management of accounts, performance of the channel, project management, and collaborating with sales leadership on overall strategy. You will contribute to the topline sales strategy and work collaboratively with all aspects of sales – including Leadership, Customer Operations, Marketing, and other cross functional leaders on go to market strategy, performance, and category optimization. Come grow with us! SO GOOD SO YOU VALUES: At So Good So You, it is our mission to care for our body and the planet. We also believe that work should be enjoyable. We have a fun and high-performing environment rooted in doing more good together, celebrating curiosity, and focusing on what matters. This value set is the secret behind our incredible growth, amazing team, and why the future looks even better. WHAT YOU’LL DO:

Manage the Headquarter sales calls for various Albertsons Divisions, Winn-Dixie, Meijer, Fresh Thyme, Cub Foods, Kroger/Harris Teeter, Hy-Vee, Rouse’s Markets and other regional independent grocery retailers/distributors.  Must have an overall knowledge of the entire market retail landscape.

Develop annual business growth; sales and margin plans in line with company strategic goals.

Manage So Good So You’s portfolio of Probiotic Juice Shots.  

Direct and Monitor all aspects of trade promotion to ensure maximum impact.

Prep and Conduct Category Reviews across multiple buyer desks (Produce, Deli, Dairy) to promote and advance the So Good So You portfolio.

Develop budget plans, monthly forecasts, trade spend management, and promotional budget tracking to help manage progress towards sales objectives.

Ensure marketplace execution of retail programs.

Be a customer advocate to So Good So You to ensure customers are receiving the appropriate level of organizational support.

Build strategic partnerships to include annual Joint Business Plan, appropriate Top to Top interactions and disproportionate share of mind in categories that So Good So You plays in.

Partner and guide the Regional Broker network to achieve key goals and KPIs

Develop and execute a robust channel and customer strategy with key internal stakeholders.

Collaborate cross functionally to ensure timely implementation of core distribution and breakthrough innovations

Work in conjunction with operations, supply chain, demand planning, and fulfillment to ensure proper customer sales service, and delivery excellence

Organize Brand presence at tradeshows and attend as needed

WHO YOU ARE:

Passionate about living a Health & Wellness lifestyle and working with a team who shares that with others.

High-energy self-starter leader as well as collaborative team player.

Ability to thrive and support teams in a rapidly changing, growing environment.

Innovative and creative thinker and problem solver who can manage the details without losing sight of the goal.

Are an active listener with strong negotiating / problem solving skills with a dose of humility.

Leadership skills and competencies for advancement within the company.

Qualifications:

Planning & Management: The ability to organize and manage multiple priorities and workload.

Problem analysis and problem resolution at both a strategic and functional level.

Outside sales management experience and demonstrated sales achievement.

Ability to interface and demonstrate leadership both internally and externally.

Keen understanding of syndicated data (IRI, SPINS, Nielsen) and how to use it for internal and external analysis and planning.

Broker management experience desired.

Excellent communication and presentation skills (written and verbal).Demonstrated success with an emerging brand or highly competitive consumer products category.

Must be a self-starter and possess an entrepreneurial spirit to get things done.

Demonstrated skills in achieving sales, negotiation tactics, profitability, and budget goals.

Should enjoy working in a collaborative, fast paced, entrepreneurial, work hard-play hard environment

Experience in short shelf life, refrigerated products is a plus.

Strong computer skills – Word, Excel & PowerPoint essential. G-Suite a plus.

Bachelor's Degree - Business Administration, Sales and Marketing, Communication or related field a plus

JOB SNAPSHOT

Employment Type Full-Time

Job Type Salary

Education Undergraduate Degree 

Experience 5+ Years of Sales Management, preferably for a Manufacturer, Produce or Fresh Product

Industry Consumer Products, some knowledge of nutritional products

Required Travel Up to 50% on an as-needed basis

COMPENSATION & BENEFITS:

In accordance with Minnesota's Pay Transparency Law (effective January 1, 2025), the salary range for this position is $105,000 - $160,000.

In addition to the base salary, the following benefits are offered:

Health, dental, and vision insurance

401k

Paid time off (PTO) and holidays

Short Term Disability, Long Term Disability, Life Insurance and AD&D, Primary and Secondary Caregiver Leave

Hired candidates may be eligible to receive additional compensation in the form of annual bonus.

Please note that these benefits are subject to eligibility requirements.