National Field Marketing Strategy, Vision & Portfolio
- Own the national direction of Field Marketing and its long-term evolution.
- Define and lead the national Field Marketing vision, strategy, and multi-year roadmap aligned with company priorities
- Translate global strategies into a clear national Field Marketing direction, programs, and ways of working
- Design and continuously evolve the Field Marketing ecosystem (Field, Student Marketing, regionalization models, new structures, cells, capabilities)
- Own the national plans of Field Marketing initiatives and platforms
- Identify white spaces, innovation opportunities, and future capabilities
- Design, pilot, and scale ownable national moments, platforms, and IPs
- Ensure continuous evolution of Field Marketing based on trends, learnings, and consumer shifts
Holistic Business Ownership & Cross-Functional Leadership
- Ensure Field Marketing is embedded in business strategy, not only execution.
- Lead the development of the national Field Marketing budget
- Own synchronization between Marketing, Sales, and Operations across all Program Fundamentals
- Act as the national Field Marketing strategic partner to Brand, Sports, Culture, Communications, RBMN, Sales, and Operations
- Co-create national priorities, launches, big moments, and long-term platforms
- Ensure Field is embedded early in strategic planning and business discussions
- Represent Field Marketing in leadership forums, business reviews, and HQ alignment
- Drive Field Marketing’s contribution to brand health, recruitment, distribution, and consumption occasions
Multi-Region Leadership, Governance & Organization Design
- Build and lead a high-impact, future-ready national Field organization.
- Lead, coach, and develop all Field Marketing Managers and national Field teams
- Build a strong regional leadership culture rooted in accountability, creativity, and collaboration
- Define clear roles, responsibilities, decision frameworks, and ways of working
- Oversee territory design, regionalization, resourcing models, and scalability frameworks
- Ensure consistency in national standards while protecting strong local empowerment and relevance
- Drive alignment, performance management, and governance across all Field regions
People Leadership, Capability Building & Culture
- Create a high-performing organization and strong leadership pipeline.
- Build a high-performing national Field Marketing organization
- Own succession planning, talent pipelines, and future capability needs
- Oversee senior hiring decisions within Field Marketing
- Set standards for onboarding, coaching, development frameworks, and performance management
- Personally coach Field leaders and act as a culture carrier of Red Bull values
- Foster engagement, belonging, leadership maturity, and growth mindset across Field teams
Insights, Intelligence & Performance Management
- Turn field intelligence into strategic advantage
- Own the national Field and Student Marketing insight system
- Ensure structured flow of consumer insights, regional learning, competition tracking, and field intelligence
- Ensure all plans are built on deep consumer understanding, data, and learning agendas
- Drive excellence in KPIs, business intelligence tools, reporting systems, and performance tracking
- Connect with global teams and other markets to exchange best practices
- Translate insights into strategic decisions, innovation, and capability building
- Position Field Marketing clearly through strong national reporting and business contribution narratives
Operational Excellence, Financial Ownership & Sustainability
- Ensure scalable, efficient, and compliant national operations.
- Oversee national excellence across sampling strategy, university frameworks, operational models, agencies, and partnerships
- Drive continuous improvement of processes, tools, and Field infrastructure
- Ensure strong risk management, compliance, and operational sustainability
- Own the national Field Marketing budget and financial planning
- Ensure strong phasing, forecasting, and investment tracking
- Challenge ROI, efficiency, and effectiveness of Field investments
- Identify opportunities for scale, synergies, and long-term cost optimization
Bachelor’s degree in marketing, Business, or a related field.
8+ years of experience in Marketing, Field Marketing, or Brand Marketing within complex or multi-region organizations.
Proven experience leading multi-layered teams, with a strong track record in people development, coaching, and succession planning.
Demonstrated success in building and scaling Field Marketing structures, programs, and ways of working.
Strong background in consumer-centric marketing, brand activation, and local market execution models.
Proven cross-functional leadership exposure across Marketing, Sales, Operations, Finance, and HR.
Strategic leadership capability with strong business planning, prioritization, and decision-making skills.
High-level stakeholder management and influence skills, with the ability to align senior leadership and cross-functional partners.
Strong systems-thinking and insight-driven mindset, with the ability to translate data and learnings into strategic direction.
Excellent communication and storytelling skills, with the ability to operate both strategically and hands-on in a dynamic environment.
