National Account Manager

The Role

The National Account Manager’s responsibilities include oversight of all sales initiatives within their retail accounts to achieve maximum revenue for Bobbie’s portfolio of items. This entails working at strategic and tactical levels to help develop, implement, and manage programs that maximize short- and long-term company objectives for sales growth within retail channels. This individual will work closely with a broker team, Director of Sales, and other cross functional teams (Marketing, Finance, Ops, Customer Service, etc.). 

What you will accomplish: 

Bring a proactive, results-driven approach to sales development, seamlessly managing day-to-day operations while guiding the strategic direction of the retail business. You'll lead with purpose across several key areas: account and broker management, planning and forecasting, data analysis and reporting, new product launches, and in-store execution—empowering the team to achieve substantial revenue growth and long-term success.

• Drive Gross Sales: Hit retail channel volume targets by executing strategic priorities with precision and focus both with broker partners & direct selling.
• Forecasting Excellence: Build and implement accurate sales forecasts, ensuring seamless execution across retail partners. Closely monitor inventory and in-stock levels for all Bobbie products, proactively providing forecast updates and recommendations.
• Grow Market Share & Uncover New Opportunities: Proactively identifying opportunities and creating strategies to increase sales, share, and market presence. Pinpoint untapped potential and close gaps, ensuring robust growth in the market.
• Maximize TDP Growth & Placement: Elevate current business, drive TDP growth, and optimize product placement for maximum impact.
• Foster Strong Relationships: Cultivate and maintain solid internal and external relationships, ensuring clear, open communication of key business insights.
• Monitor Business Performance: Track and analyze business scorecards, providing actionable insights on account penetration, sales, and share to seize growth opportunities. Analyze retailer trends to pinpoint key focus areas, collaborating with broker teams to drive impactful execution.

What we would like you to have: 

• Minimum 5–7 years of retail sales experience
• Strong planning and organizational skills along with excellent interpersonal, written/oral communication, and presentation skills.
• Proficiency in leveraging Nielsen data to monitor category performance and drive actionable insights.
• Proven success working with consumer packaged goods companies, DTC exposure a plus
• Experience in both large and small companies, balancing the strategic vision of a successful large enterprise with a hands-on, flexible approach.
• Knowledge of successful retail execution strategies to ensure optimal performance.
• Solid knowledge of Microsoft Suite, Outlook, Slack, and other professional platforms.
• Up to 25% travel required for market visits & meetings with retailers, with occasional company or departmental meetings (remote role). Proximity to a major airport needed.
• A passion for contributing to a dynamic, high-growth, purpose-driven work environment.

You’re inspired by our core values:

• Be Radical - We are change makers, rule breakers and stigma shakers. We are unapologetically bold and use our megaphone for good.
• Nurture the Tension - Parenthood is full of healthy tension, and so is building a company. We embrace the unknowns, practice humility and are a culture of learners.
• Deliver Ounce by Ounce - Our customers have entrusted us to feed their babies. We lose sleep over the details, so they don’t have to.
• Don’t Assume - We embrace our unique perspectives, withhold judgment, and find beauty in the paths that brought us all to Bobbie. Our strength is celebrating each other and our collective voice.

Compensation and Benefits:

Compensation 

This role has both a base salary and a bonus.

Our salaries are based on paying competitively for our size and industry. For fully remote roles, we have a single salary target per role that is differentiated based on geographic location (Group A, B, or C).

Group A (SF/Bay Area, Seattle, NYC): $155,000

Group B (Los Angeles, Chicago, Austin, Denver, Boston, Washington DC, San Diego, Philadelphia, Portland, Sacramento): $140,000

Group C (Everywhere else): $132,000

Benefits

• Competitive stock options
• 401k with employer match
• Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction 
• US-based remote work model
• Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
• 16 paid company holidays, plus an end of year holiday shut down
• 16 weeks of paid parental leave with the option to take an additional 8 months unpaid
• One year subscription to Bobbie or Baby's Only
• $75 monthly internet stipend
• Co-working space reimbursement