Key Responsibilities
Relationship Management
- Build trusted relationships with decision-makers and key stakeholders (buyers, category managers, replenishment).
- Act as the primary point of contact and advocate for the customer internally, ensuring a high standard of service and responsiveness.
Trade, Pricing & Promotion
- Develop promotional calendars and trade spend plans aligned with brand strategy and customer goals.
- Negotiate pricing, programs, terms, and display support while protecting profitability and brand equity.
- Track trade performance, post-event ROI, and recommend course corrections to improve efficiency.
Forecasting, Planning & Execution
- Own account forecasts and demand planning inputs, including promotional lifts, new item launches, and seasonal planning.
- Partner with Supply Chain / Demand Planning to ensure service levels, on-time delivery, and issue resolution.
- Maintain accurate CRM account plans, pipeline, and activity logs.
Cross-Functional Leadership
- Collaborate with Marketing, Finance, Operations, and Category Management to deliver strong execution (launch readiness, promotional assets, e-comm content, in-store merchandising).
- Support retailer e-commerce initiatives (item set-up, digital content, online promos) as applicable.
- Represent the voice of the customer in internal planning (innovation pipeline, pack/price architecture, merchandising strategy).
Reporting & Analytics
- Monitor KPIs: net sales, gross margin, trade spend, distribution, velocity, promo ROI, fill rates, and customer scorecards.
- Prepare business reviews, QBRs, and leadership updates with clear insights and action plans.
Qualifications
- 5+ years of CPG sales experience with at least 3 years managing national/regional chain accounts. Experience in Beverages is a plus
- Preferred experience in natural/organic retail and understanding of premium positioning and brand-building at shelf.
- Familiarity with broker/distributor management and DSD
- Proven track record of delivering growth through distribution expansion, innovation launches, and promotion planning.
- Strong negotiation skills across pricing, terms, and trade programs.
- Analytical proficiency: syndicated data and POS (e.g., UNFI Insights, KeHE Connect and SPINS), Excel, and CRM tools.
- Ability to travel regularly and work effectively in a fast-paced, entrepreneurial environment.
Competencies
- Strategic account thinking and strong execution discipline
- Clear communicator and relationship builder
- Data-driven decision-making; strong financial acumen
- Ownership mindset, grit, and comfort with ambiguity
This role requires frequent travel to key customers and Trade Shows within the US and HQ meetings in MTL.
What We Offer
1. A purpose-driven, high-energy workplace where your contribution directly fuels GURU’s success.
2. Opportunity to lead strategic partnerships and drive growth in a rapidly scaling brand.
3. Competitive compensation package, including:
- Annual performance bonus
- Comprehensive health benefits
- GURU Van
- Mobile allowance
- GURU-branded gear
- Free GURU products (because we walk the talk!)
4. Dynamic, passionate colleagues and a culture rooted in innovation, performance, and Good Energy.
