Industry
Marketing & Communication
Work Arrangement
Fully Remote
Job Type
Full-time
Work Schedule
Monday–Friday, 9:00 AM – 5:00 PM EST (40 hours per week)
Locations:
- LATAM: Mexico City (Mexico), Bogotá (Colombia), São Paulo (Brazil), Buenos Aires (Argentina), Lima (Peru), Honduras (Dominican Republic)
About Pearl Talent
Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They’re looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years. Candidates we’ve hired have been flown out to the US and EU to work with their clients, and even promoted to roles that match folks onshore in the US.
Hear why we exist, what we believe in, and who we’re building for: WATCH HERE
Why Work with Us?
At Pearl, we’re not just another recruiting firm—we connect you with exceptional opportunities to work alongside visionary US and EU founders. Our focus is on placing you in roles where you can grow, be challenged, and build long-term, meaningful careers.
About the Company
Our client is a fast-growing e-commerce brand focused on creating engaging experiences for online shoppers. They are rapidly scaling their digital presence and aim to set trends rather than follow them.
Role Overview
This Social Media Manager role owns the brand’s social presence end-to-end across Instagram, TikTok, Pinterest, and LinkedIn. The role exists to drive consistent, high-quality content distribution, brand storytelling, and community engagement that directly supports growth and revenue. You’ll work closely with video editors, UGC creators, designers, paid media partners, and the founding team. This is a hands-on, execution-heavy role suited for someone who thrives in fast-paced, KPI-driven environments and understands how to turn trends into brand-aligned content.
Your Impact
You will directly influence brand visibility, audience growth, and engagement across key social platforms. Your work will improve content consistency, creative quality, and operational efficiency. You’ll help shape how the brand shows up daily, strengthen community trust, and contribute insights that inform broader marketing and product decisions. Success in this role is clearly defined and measured through performance metrics.
Core Responsibilities
Social Media Strategy & Content Planning – 30%
- Develop and execute comprehensive social media strategies aligned with business objectives, seasonal campaigns, and product launches.
- Stay up-to-date on platform trends, algorithm changes, and emerging features across Instagram, TikTok, Pinterest, and LinkedIn.
- Create and maintain content calendars balancing promotional content, educational posts, UGC, trending formats, and community engagement.
- Conduct competitive research and trend analysis to identify opportunities for brand visibility.
- Establish KPIs for each platform and track performance to refine strategy.
Content Coordination & Team Collaboration – 35%
- Coordinate with video editors, UGC creators, and paid content creators to source, review, and approve content.
- Collaborate with the founding team to ensure messaging aligns with brand voice and values.
- Brief designers and editors on content needs, providing clear creative direction and feedback.
- Manage content approval workflows, ensuring timely publishing and organized asset libraries.
Community Management & Engagement – 20%
- Monitor and respond to comments, DMs, and mentions in a timely and brand-consistent manner.
- Build and nurture an engaged online community through authentic interactions.
- Identify collaboration opportunities with relevant accounts, influencers, and brand advocates.
- Track sentiment and community feedback to inform content and product strategy.
Content Creation & Publishing – 15%
- Write compelling captions, copy, and CTAs tailored for each platform.
- Create or adapt quick-turnaround content (graphics, memes, trending audio posts).
- Schedule and publish content using social media management tools.
- Optimize content with hashtags, keywords, tags, and platform best practices.
- Test different content formats, posting times, and messaging to maximize engagement.
Requirements
Must-Haves (Required)
- 3+ years of social media management experience for e-commerce or consumer brands
- Experience coordinating or leading small teams or external collaborators
- Deep understanding of Instagram, TikTok, Pinterest, and LinkedIn algorithms and trends
- Strong grasp of brand storytelling and “getting the vibe” of a brand
- Hands-on experience managing posting, comments, DMs, and distribution
- Experience working with video editors, UGC creators, and designers
- Strong project management and stakeholder coordination skills
- Excellent English communication skills (accents acceptable if communication is clear)
- Ability to work independently in a lean, remote, KPI-driven environment
- Long-term mindset with interest in growing with the company
Nice-to-Haves (Preferred)
- Experience supporting e-commerce launches or promotional campaigns
- Basic design skills using Canva or Adobe tools
- Familiarity with paid social and influencer programs
- SEO or conversion-focused social experience
- Startup or DTC brand background
Tools Proficiency
Must-Haves (Required)
- Instagram, TikTok, Pinterest, LinkedIn, Later, Hootsuite, Buffer, Sprout Social, Instagram Insights, TikTok Analytics, Pinterest Analytics, LinkedIn Analytics, Google Analytics, Slack, Zoom, Google Workspace, Asana, Trello, Monday.com, Canva
Nice-to-Haves (Preferred)
- CapCut, Adobe Premiere, Adobe Creative Suite (Photoshop, Illustrator), Figma, ChatGPT, Sprout Social Insights, Hootsuite Insights, Brand24, Mention, Linktree, Beacons, Billo, Aspire
Benefits
- Competitive Salary: Based on experience and skills
- Remote Work: Fully remote—work from anywhere
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Performance Bonus: Based on data accuracy, reporting timeliness, and overall sales efficiency
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Team Incentives: Recognition for maintaining 100% CRM hygiene and on-time reporting
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Generous PTO: In accordance with company policy
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Health Coverage for PH-based talents: HMO coverage after 3 months for full-time employees
- Direct Mentorship: Guidance from international industry experts
- Learning & Development: Ongoing access to resources for professional growth
- Global Networking: Connect with professionals worldwide
Our Recruitment Process
- Application
- Screening
- Top Grading Interview
- Skills Assessment
- Client Interview
- Job Offer
- Client Onboarding
Ready to Join Us?
If this role aligns with your skills and goals, apply now to take the next step in your journey with Pearl.
