The Jodel Venture GmbH
Monetisation and LiveOps Lead (f/m/d)
TLDR
Lead the monetisation strategy for Jodel, driving substantial revenue growth through innovative IAP and LiveOps initiatives while fostering an engaging user experience.
Who we are
Jodel is the world’s hyperlocal community.Our vision is that you can open Jodel at any time and anywhere in the world, to easily talk and connect with people around you.
At Jodel, we're more than just a social media app. We enable our users to discover, follow, and participate in real-time in the most relevant conversations with people nearby. You can connect with people who share your interests, discover new places, and express yourself freely. We have millions of active users across the Nordics, DACH and middle-east and continue to expand globally.
Our playful and friendly culture fosters a sense of belonging and encourages innovation. We're dedicated to our users and always strive to provide them with the best possible experience. We´re committed to building a platform that´s intuitive, reliable and user-friendly. We believe that social media can be a force for good and we are proud to be a company that promotes diversity, inclusion and positive change.
When you work with us, you'll be part of a team that's passionate about making a difference. Join us and make your mark on the world with Jodel.
Why we need you
Jodel is looking for a senior, hands-on Monetisation and LiveOps Lead to architect and scale our in-app purchase (IAP) and subscription business from a strong 7-figure ARR to 8-figure revenue. Lead monetisation strategy end-to-end — shaping pricing, tiering, packaging, promotions, and LiveOps systems grounded in user psychology and behavioral economics. You focus on e.g. driving conversion, ARPPU and more through data-led experimentation and cross-functional initiatives. We’re looking for someone who has successfully scaled monetisation in a freemium/F2P consumer app and thrives in fast-moving environments.Your Mission
- Own and operate the commercial LiveOps strategy, including pricing frameworks, promotional cadence, experimentation roadmap, and execution of a data-driven commercial calendar.
- Apply a strong F2P mindset by balancing free vs. premium value, designing clear upgrade paths, and creating sustainable monetisation mechanics in close collaboration with Product.
- Define and evolve the monetisation roadmap, scaling subscriptions first and expanding into consumables, repeat purchase loops, and long-term ARPPU growth systems.
- Hands-on usage of tools like RevenueCat to e.g. set up products, paywalls, targeting, and experiments; monitor key metrics and troubleshoot performance changes.
- Own the analytical performance view across conversion, retention, ARPU/LTV, pricing, FX, and cohort behavior, identifying and prioritizing the highest-impact growth levers with focus and clarity.
- Lead complex, cross-functional monetisation initiatives (e.g., tiering, packaging, pricing structures) across placements, clients, and geographies, ensuring measurable revenue impact.
- Strengthen subscription foundations by driving stakeholder alignment, ensuring robust tooling and measurement, and pragmatically improving processes to enable scalable growth.
What you need to succeed
- 5+ years in Freemium monetisation or LiveOps (mobile games OR high-scale freemium apps)
- Proven track record in IAP growth, ideally “vitamin” rather than “painkiller” products.
- Strategic understanding of freemiumbusiness mechanics and growth tactics across the funnel in social or multiplayer apps.
- Experience operating a live-service product with strong understanding of digital app economy design principles and analytics skills: ability to interpret data, create coherent narratives, and translate insights into prioritized actions.
- Deep knowledge of behavioral psychology in monetisation to design monetisation hooks aligned with user motivations while avoiding over-monetisation fatigue.
- Excellent project and stakeholder management in complex, multi-market contexts.
-
High ownership: hands-on, self-driven, resilient, and comfortable doing the majority of execution personally.
Why Jodel
- Events to foster culture - Paid Company Offsites and Team Offsites every year with destinations all across Europe and MENA. We also offer In-Person events, e.g. years-end or anniversaries, as well as regular remote friendly activities and motto weeks.
- Meal and Drink Allowance - Enjoy a monthly budget to use for e.g. Lunch or After Work Dinner, by either ordering food and beverages OR use your personal virtual credit card in any restaurant, café or food spot of your choice, worldwide.
- Choose between Sports and Mental Health OR Public transportation - Use your sponsored Wellhub (Urban Spors Club) Subscription for Sports, Mental Health and Wholesomeness Services and Apps OR get your mobility subscription by using the funded Navit subscription or “DB Deutschlandticket”.
- Sports and Activity - Enjoy company-sponsored access to gyms, yoga, swimming, climbing and others, make use of a wide selection of online classes including fitness, meditation, and more – flexible and available wherever you are.
- Your mental well-being matters - Make use of Mental Health and Wholesomeness Services and Apps, such as: Headspace, Calm, iFeel, Pregnancy+, Clue Period, Cycle Tracker and more.
- On the move with Navit - receive monthly mobility budget via Navit to use flexibly for public transport, "Deutschlandticket" and other mobility options like Uber, Bolt and more.
- Discover Discounts and Partnerships - Save money with corporate discounts across brands like Adidas, LG, Bosch, Apple, and more.
- Personal Development Budget - Monthly or yearly to invest in your development via professional memberships, literature, external certifications, conferences, AI subscriptions and more.
- Your way of working - With our remote-friendly setup! We offer a flexible remote framework to suit your needs. Depending on the role or your personal preference you might partially enjoy our beautiful, re-designed office in the heart of Berlin (Checkpoint Charlie), complete with professional coffee machine, drinks and snacks along with kicker, table tennis and more.
Benefits
Flexible Work Hours
With our remote-friendly setup! We offer a flexible remote framework to suit your needs.
Free Meals & Snacks
Enjoy a monthly budget to use for e.g. Lunch or After Work Dinner, by either ordering food and beverages OR use your personal virtual credit card in any restaurant, café or food spot of your choice, worldwide.
Learning Budget
Monthly or yearly to invest in your development via professional memberships, literature, external certifications, conferences, AI subscriptions and more.
Monthly mobility budget
Receive monthly mobility budget via Navit to use flexibly for public transport, 'Deutschlandticket' and other mobility options like Uber, Bolt and more.
Wellness Stipend
Make use of Mental Health and Wholesomeness Services and Apps, such as: Headspace, Calm, iFeel, Pregnancy+, Clue Period, Cycle Tracker and more.
The Jodel Venture GmbH builds a hyperlocal community platform that connects over 7 million users with others in their vicinity, fostering social initiatives and engagement. It's tailored for individuals seeking to share experiences, ideas, and support within their local environment.
Operations Lead