Mobile User Acquisition (UA) Manager

About Us

Pixlr is one of the world’s leading photo editing platforms, helping millions of users transform creativity into stunning visuals every month. Our subscription-driven apps are powered by cutting-edge AI. We’re looking for a hands-on UA Manager to scale our mobile app subscriber base and drive sustainable growth.

The Job:

Paid Mobile App Acquisition Campaigns

• Manage and scale campaigns across Meta, Google, TikTok, Apple Ads, DSPs, and emerging channels.
• Allocate and optimise large budgets to maximise ROAS and user quality.

Creative & Funnel Optimisation

• Build and test ad creatives, user funnels, and paywalls in partnership with product and design teams.
• Conduct A/B tests across ads, trials, onboarding, and pricing models.

Attribution & Measurement

• Implement attribution strategies across SKAdNetwork, MMPs, and internal BI tools.
• Analyse trial-to-paid conversion, retention, and CAC payback metrics.

Performance Monitoring & Reporting

• Track KPIs (ROAS, CPI, LTV, retention) and generate actionable insights.
• Present findings and recommendations to stakeholders.

Partnerships & Growth Initiatives

• Manage agency and platform relationships, leveraging beta programme access.
• Support App Store Optimisation (ASO) and organic acquisition strategies.

Requirements

The Person:

• 4+ years’ experience in mobile UA or performance marketing, ideally within subscription-based apps (iOS-focused).
• Proven hands-on management of paid acquisition campaigns on Meta, Google, TikTok, and Apple Search Ads.
• Strong knowledge of attribution in a privacy-first environment, including SKAdNetwork and MMPs.
• Understanding of subscription growth levers (free trials, paywalls, retention, CAC payback).
• Creative yet data-driven, with experience briefing, testing, and iterating on ad concepts.
• Fast executor with strong ownership mentality and clear communication skills.

Benefits

• Play a central role in scaling a global creative brand.

• Fully Remote with highly flexible hours.
• High-impact, high-ownership role, integrated within a lean, ambitious product team.