Mobile Marketing Manager

AI overview

Take ownership of mobile marketing execution through building and optimizing UAC campaigns in Google’s mobile ecosystem, supporting growth strategies for top-tier clients.
About Right Side Up Right Side Up is a collective of premium marketing talent—with all of the marketing chops and none of the agency fluff. We’re trusted by respected early-stage ventures, fast-growing tech companies, and established Fortune 500 teams to do one thing better: growth. Our 250+ clients include Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, and Calm. The Role We have a client looking for a Google Mobile Specialist. This is a 40-hour per week contract role. The client’s growth marketing team is expanding and looking to add a Mobile Marketing Manager to support a senior lead. This individual will take ownership of execution-level work—building, launching, and reporting on paid media campaigns—freeing up leadership to focus on broader strategy. Ideal candidates can thrive in a hands-on, mobile-first acquisition environment while operating within a mature, complex organizational structure. This role will focus on Google’s mobile ecosystem (UAC, YouTube). Web search is not a priority; mobile app acquisition is the primary objective. This is a nuanced and technical role requiring real-world experience with UAC strategy and YouTube ad execution, ideally within high-performance, mobile-first companies. Responsibilities - Build, manage, and optimize UAC campaigns across Google’s mobile ecosystem - Own creative testing workflows and report back on learnings - Partner with senior stakeholders to support campaign builds and analysis - Track performance, maintain documentation, and ensure proper tagging and attribution - Contribute to forecasting, budgeting, and KPI management across key mobile channels Ideal Candidate Profile - 3–5 years of experience in growth marketing, with hands-on executional ownership - Deep experience running UAC and/or YouTube ads within Google’s mobile ad ecosystem - Familiarity with MMPs (e.g., Appsflyer, Adjust, Branch) and performance tracking infrastructure - Mobile-first marketer who understands attribution, audience targeting, and optimization loops - Comfortable reporting to senior leads and operating in high-accountability environments Apply today!
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