Mobile Growth Manager - Performance Marketing + UA (m/f/d)

WHAT TO EXPECT

Get ready to be a pivotal player in our marketing team, where you'll take charge of diverse user acquisition channels, including Google, Apple Search Ads, and Meta. Your role goes beyond the ordinary—working on various client projects, your mission is to maximize ROAS and LTV while efficiently managing paid budgets. Work closely with our App Store Optimization (ASO) experts to drive installs and optimize lifecycle marketing for sustainable growth. Join us on a journey where you'll contribute to shaping Phiture’s clients' success by unleashing your creativity and analytical skills.

WHAT YOU’LL OWN

• Support multiple clients, understanding and addressing their growth opportunities and challenges.
• Drive high-impact growth strategies across multiple paid acquisition channels (Google, Apple Search Ads, Meta, TikTok, etc.), with a focus on ROAS and LTV.
• Execute structured experiments, analyze results, and iterate quickly to optimize performance at scale.
• Manage large ad budgets efficiently, ensuring spend is aligned with strategic goals and continuously improving cost efficiency.
• Collaborate with ASO, CRM, and creative teams to ensure a full-funnel approach to acquisition, retention, and revenue growth.
• Develop and test hypotheses on the relationship between paid and organic traffic, minimizing cannibalization while maximizing total growth.
• Partner with data and analytics teams to build dashboards, automate reporting, and surface actionable insights.
• Stay ahead of industry changes (SKAdNetwork, Privacy Sandbox, AI-driven optimization) and develop strategies that future-proof client growth.
• Represent Phiture at industry events, sharing thought leadership through workshops, panels, and content.

WHAT YOU’LL NEED

• Proven Performance Marketing Expertise – You have hands-on experience running high-budget campaigns on Apple Search Ads, Google App Campaigns, and Meta.
• Analytical Mindset – You don’t just report on metrics; you dive deep into data, uncovering patterns, diagnosing performance shifts, and recommending strategic pivots.
• Strong Technical Foundation – Familiarity with MMPs (Adjust, AppsFlyer, Singular), SKAdNetwork, event tracking, SDKs, and web-to-app conversion flows.
• Creative Testing & Iteration – You understand what drives ad performance and have experience running A/B and multivariate creative tests.
• Automation & Efficiency – You’re comfortable working with campaign management platforms (e.g., SearchAds.com, Kenshoo) and leveraging scripts or APIs to scale performance.
• Growth-Oriented Mindset – You constantly seek better ways to drive impact, question the status quo, and thrive in ambitious environments.
• Excellent Communication Skills – You can distill complex data into clear, actionable recommendations and collaborate effectively with cross-functional teams.