Middle East PR Specialist

WeRide is a smart mobility start-up whose mission is to transform mobility with autonomous driving. We are committed to build better transportation experience that’s safe, efficient, affordable and joyful. We have an elite team of entrepreneurs and technologists who share the same passion and pursue continuous excellence in their work. Key Responsibilities:

Public Relations:

Develop and execute MENA PR strategies to enhance brand awareness and reputation

Build and maintain relationships with local media, influencers, and key stakeholders

Craft compelling press releases, speeches, and other communication materials tailored for diverse audiences

Manage MENA media outreach, press conferences, and interview opportunities

Monitor and respond to MENA media coverage to manage brand reputation

Crisis Communication:

Develop and implement crisis communication strategies to mitigate risks to the brand's reputation

Lead communications during critical events, ensuring clear and effective messaging

Qualifications:

Bachelor’s degree in Public Relations, Marketing, Communications, or a related field; Master’s degree preferred

5+ years of experience in international PR, marketing, or communications roles, with a focus on global markets

Proven track record of developing and executing successful MENA PR, marketing campaigns and digital marketing

Strong network of international media contacts and knowledge of MENA media landscapes

Native English speaker with excellent written and verbal communication skills; proficiency in Arabic is a plus

Experience working in a multicultural environment with excellent interpersonal skills

Strong analytical and strategic thinking skills with a problem-solving and result-driven style

Ability to thrive in a fast-paced, dynamic and sometimes stressed environment