Design and operate between front-end and back-end layers, optimizing lead processing and collaborating with cross-functional teams to enhance web and growth stack performance.
Marketing at TRACTIAN
Tractian is revolutionizing industrial asset management with advanced B2B SaaS solutions that drive operational reliability and efficiency. Our high-ticket focus requires a strategic and results-driven marketing approach to generate and capture qualified opportunities that translate into measurable revenue impact.
What will you do
You will design and operate between front-end and back-end layers that support our web and growth stack: focus on frontend pages building, secure form handling, lead enrichment and routing to CRM/Marketing Automation, content and feature toggles for experimentation, and clean observability for troubleshooting. You’ll collaborate closely with Design, Paid-media, RevOps, and Data to ensure every release meets standards for security, performance, reliability, and measurable.
Responsibilities
Collaborate daily with the designers team to bring to live new website pages with pixel - level precision.
Implement lead processing pipelines: validation, deduplication, enrichment (e.g., firmographics), scoring hooks, and routing to CRM/MA (Salesforce/HubSpot).
Integrate with third-party SaaS (CRM, Marketing Automation, CDP/intent tools) via webhooks/queues with retries and idempotency.
Ensure data quality and compliance (consent, opt-in, audit logs), plus robust error handling and observability (logs/metrics/traces).
Support experimentation and personalization-friendly architectures (feature flags, configuration services, edge-friendly APIs) with performance in mind.
Optimize performance and cost: caching strategies (edge/CDN, Redis), efficient queries, and scalable patterns.
Maintain CI/CD pipelines, testing (unit/integration), code reviews, documentation, and runbooks.
Collaborate with Front-end and Growth to translate campaign requirements into reliable services with clear SLAs.
Requirements
2–4 years of experience in full-stack development (Node.js/TypeScript/React/SQL) with web-focused services.
Experience integrating with CRM/MA and third-party SaaS via APIs/webhooks; familiarity with retries/idempotency.
Practical knowledge of databases (relational and/or NoSQL), data modeling for marketing/growth use cases, and caching.
Comfort with logging/monitoring (e.g., OpenTelemetry), debugging in production, and writing clear documentation.
Collaborative mindset with Front-end, RevOps, and Growth; ability to translate business requirements into technical solutions.
Professional English and/or previous international experience.
Bonus Point
Familiarity with Marketing tools and web analytics (HubSpot, GA4, PostHog, Clay).
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