Vitals is a market leader in the Shopify ecosystem.
Every month, over 150 million shoppers use our tools on more than 30,000 stores worldwide. Our all-in-one app helps merchants increase sales and grow their stores by optimizing every step of the purchase flow. Our app has an excellent score of 4.9/5 out of 2,500+ reviews on the Shopify App Store.
We’re also 100% bootstrapped and profitable. That means no investors to impress, just merchants to serve. No fluff. No politics. All action.
We’re looking for a Meta Paid Acquisition Expert, someone with deep, hands-on experience building, scaling, and optimizing high-performing Meta Ads campaigns, and proven ability to turn paid traffic into predictable, profitable growth.
About the Role
As our Meta Paid Acquisition Expert, you’ll take full ownership of Meta Ads at Vitals. You’ll be responsible for shaping the strategy, executing campaigns, and continuously optimizing performance across the entire funnel.
Your mission: turn Meta into a reliable growth engine through sharp strategy, experimentation, and constant optimization.
You’ll work closely with creative, product, and leadership to align paid acquisition with business goals, using data and testing to guide decisions and maximize impact.
What you'll do
You’ll own Meta Ads end-to-end. Key responsibilities include:
Own and scale all Meta Ads campaigns (Facebook & Instagram) across acquisition and retargeting.
Build and optimize full-funnel strategies: prospecting, retargeting, and conversion-focused campaigns.
Launch, test, and iterate on creatives, copy, audiences, and offers at high velocity.
Continuously optimize for CPA, ROAS, LTV, and payback period.
Manage and allocate significant monthly ad budgets with confidence and discipline.
Deep-dive into performance data - identify patterns, bottlenecks, and opportunities.
Run structured experiments (A/B tests, creative testing frameworks, audience expansion).
Stay ahead of Meta platform changes, tracking updates, and best practices.
Build clear reporting and dashboards to communicate performance and insights.
Document learnings and create playbooks to scale what works.
What we’re looking for
This role is a great fit for someone who already feels at home in Meta Ads and is ready to own a major growth channel fully. Here’s an ideal profile:
5-8+ years of hands-on experience running Meta Ads at scale.
Proven track record in managing large budgets and driving profitable growth.
Has launched many campaigns, killed many losers, and scaled many winners.
Deep understanding of Meta Ads mechanics: bidding, learning phase, creatives, audiences, tracking.
Extremely data-driven: decisions backed by numbers, not opinions.
Creative-minded: knows that performance comes from great creatives, not just targeting.
Comfortable moving fast, testing often, and iterating aggressively.
Strong ownership mindset: treats the ad account like it’s your own business.
Experience in Shopify, SaaS, or ecommerce is a strong plus.
What We Offer
100% remote forever – work from anywhere that works for you
Competitive pay, aligned with senior expertise and performance
Full ownership of Meta Paid Acquisition at a profitable, fast-growing company
Freedom to test, iterate, and scale without bureaucracy
Direct impact on Vitals growth, used by 30,000+ merchants worldwide
A team that moves fast, ships often, and cares about results
A stable, profitable company with freedom and focus
Ready to Join Us?
If Meta Ads is your craft, performance is your language, and you want full ownership of a meaningful growth channel, we’d love to talk.
Join Vitals and help thousands of merchants grow their stores with Vitals.
Let’s build the future of ecommerce together 🚀
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