[MEP team] User Acquisition Lead

We’re looking for a User Acquisition Lead to scale and accelerate user growth across MEP’ portfolios. You'll play a key role in driving millions of installs while leading a high-performing team in a fast-paced, creative, and data-driven environment. WHAT YOU WILL DO

Own and execute UA strategy across the company with different products, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more

Lead, mentor, and grow a team of UA specialists (team size <10), ensuring executional excellence and hitting performance goals

Optimize acquisition performance through analysis of KPIs like CPI, ROAS, act date, and cohort-level metrics at the network, campaign, and geo level

Build and maintain strong relationships with strategic partners and ad networks

Continuously assess and improve UA workflows, tools, and processes for efficiency and scale

Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth

Stay ahead of trends by conducting market research and competitive analysis

QUALIFICATIONS

4+ years of hands-on UA experience in mobile gaming or apps

2+ years of experience managing people and teams

Strong preference for candidates with experience in Hybrid Casual or IAP-driven UA

Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.

Highly analytical and comfortable with UA data tools; able to turn insights into action

Self-driven, goal-oriented, and capable of managing complex projects in a fast-moving environment

Passion for music and gaming is a big plus

Fluent English communication is a must

WHAT WE OFFER

A fast-paced, young, and supportive working environment.

Exposure to full-scope HR and operations activities.

Opportunities to join global retreats, team bonding, and flexible engagement budgets.

A culture that values learning, collaboration, creativity, and growth.