Membership Strategy Director

Who We Are: 

The Professional Triathletes Organisation (PTO) is not your typical sports organisation. We're a global start-up, co-owned by professional athletes themselves, on a mission to celebrate and elevate the sport of triathlon like never before. 

In just four years, we’ve disrupted the entire sport, launching the T100 Triathlon World Tour in 2024, bringing the world’s top-ranked athletes to iconic cities including Miami, Singapore, San Francisco, London, Ibiza, Las Vegas, and Dubai, where we crowned our first-ever World Champions. We’ve expanded beyond the Professional Tour to bring T100 mass participation races to people all over the world who can now experience the same incredible atmosphere, same iconic locations on the same stage as the pros. And in 2025? We’re going even bigger. 

This is a rare opportunity to join a high performing, high-energy, values-driven team with leadership talent from the likes of UFC, RFU, Uber, Meta, ATP, Sail GP, and F1 - all passionate about building something extraordinary from the ground up. 

At the PTO, we’re passionate about triathlon, serious about quality, and obsessed with innovation. We don’t just talk, we get sh!t done. We move fast, collaborate as a small team, and challenge the status quo at every turn. It’s what gives us our EDGE - our core values framework that drives how we work, how we win, and how we show up every day. 

Requirements

Role 

We’re looking for a strategic and results-driven Membership Strategy Director to build, launch, and scale our global membership program - driving growth, retention, and engagement. This is a key role at the intersection of Marketing and Product - requiring close collaboration with both teams to not only define and evolve the membership value proposition, but to work hand-in-glove with Product to ensure seamless delivery through our platforms and tools. 

You’ll be at the forefront of designing / mapping the end-to-end member journey, ensuring the best possible experience across all touchpoints. This includes shaping our engagement strategy across content interaction, churn management, CRM, and advocacy to deliver meaningful member experiences and measurable growth. 

You’ll bring experience running large-scale membership or loyalty schemes and a proven ability to translate customer insight into commercially scalable initiatives. Success in this role requires strategic thinking, operational excellence, and strong leadership. You’ll set the long-term vision while empowering your team to deliver impactful, insight-driven engagement programs. 

Reporting to the CMO, this role is based at our London HQ. 

Key Role Responsibilities 

Strategy & Ownership: 

● Define audience revenue generation and drive cross-selling of current future and partner products and services. 

● Develop a commercial, scalable membership model that delivers long-term customer value and supports company growth. 

● Translate customer and market insights into a clear product vision and roadmap for the membership experience. 

● Drive delivery of the membership programme by effectively managing cross functional stakeholders and third-party partners. 

Data Insights: 

● Liaise with the Data Scientist to gather, analyse and interpret data to understand member behaviour, engagement, and churn drivers. 

● Use these insights to inform strategies around retention, engagement programs, and product improvements that enhance overall performance. 

Execution & Growth: 

● Collaborate closely with Marketing, Product, Operations, and Commercial teams to align on strategy, execution, and measurement - ensuring every initiative is insight-led, user-centric, and drives tangible commercial outcomes. 

● Lead the execution of the membership strategy with a clear focus on commercial growth, positioning members as the foundation of the PTO’s revenue ecosystem. Through targeted communications, content, and activations, convert engagement into direct and indirect spend across our products, events, and partnerships. 

● Own the full member lifecycle - from acquisition and onboarding through engagement, renewal, and reactivation - maximising participation, loyalty, and share of wallet. 

● Continuously evaluate performance across acquisition, engagement, retention, and revenue metrics, using data and experimentation to deepen member investment and accelerate top-line growth.

Who we’re looking for / Profile 

● 7 + years of Proven experience in strategy of loyalty program development, customer engagement, and retention. 

● Experience leading subscription or loyalty programs 

● Strong analytical skills with the ability to commission and interpret data and drive actionable insights.

● Line management experience and proven ability to operate effectively in a matrixed organisation, influencing and driving results without direct authority 

● Strong project management skills with good negotiation and persuasion are essential as you work with others to deliver membership experiences. 

● Adept at strategic thinking and long-term vision setting for a function. 

● Strong communication and stakeholder management skills. 

● Experience at building membership products and working with or within a product team to deliver products effectively 

● Direct experience managing a P&L or owning key business growth metrics. 

● Familiarity with marketing laws and regulations (e.g., GDPR). 

The PTO Values: The EDGE we’re seeking 

● Entrepreneur at Heart: A ‘Doer’ who thinks and acts like a founder, driving impact and pushing boundaries to achieve key results. You like getting ‘stuck in’ and making sure that great ideas come to life and deliver real change. 

● Dynamic Innovator: An adaptable individual who thrives in fast paced environments, seeking new opportunities to drive progress. 

● Growth Mindset: Embraces challenges as opportunities, bouncing back stronger from every setback. There is nothing you can’t do if you apply yourself fully. 

● Equality of voice: A. Team. Player. Able to inspire and motivate others, bringing energy, innovation, and a can-do attitude to our startup environment. 

Benefits 

● The opportunity to change the sport of triathlon and build something you can be really proud of.
● Flat working environment and a get-things-done company culture. 

● Private health insurance through Vitality, including wellness benefits and more. 

● Learning & Development budget for courses, books, events and more. 

● 25 days holiday + Christmas break. 

● Flexible working structure. 

● Enhanced parental leave. 

● Company share option scheme to drive ownership ability and allow financial participation in company success. 

● Complimentary / discounted T100 event entries for employees, friends and family. 

● Free snacks, drinks, gym classes, open water swim credits and more. 

Inclusive Employer 

We’re an equal opportunities employer and positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, religion, or belief. We are committed to

providing a workplace free from discrimination and fostering an inclusive culture where all employees are respected and valued. 

If you’re worried you don’t quite hit all the requirements mentioned above, don’t let that hold you back from submitting your application! Unique backgrounds, experiences, and perspectives are essential for our ability to innovate and grow, so if you think you’d be a great fit then we’d love to hear from you.