Media Senior Manager, Digital Marketing

Ho Chi Minh City , Vietnam

AI overview

Lead a dedicated team in planning, optimizing, and reporting on multi-channel digital marketing campaigns while ensuring strong stakeholder relationships.

As a Media Senior Manager, you will lead a dedicated team to plan, optimize, and report on multi-channel campaigns while maintaining strong relationships with internal stakeholders and external vendors.

What You Will Do

Campaign Planning  (40%)

  • Collaborate with Business Dev Team/Account, Planning, content and creative teams to understand the client’s business objectives. 
  • Develop digital detail media campaign plans/Recommendations (Channels wise) based on user insights and the media landscape to best meet client objectives (Skew to performance based clients/ projects)
  • Propose media plans with the most effective cost (CPA, CPL, CPO, CPI…) to ensure company PnL. 

Campaign Operating (35%)

  • Follow the Ad Operation process from Planning to Campaign execution. 
  • Own the end-to-end digital campaigns operating on a daily basis, including implementation, monitoring, optimization, performance analysis and reporting. 
  • Monitor and assess ongoing campaigns performance; assist in strategic analysis of campaigns. 
  • Foresee problems/issues/crisis as they arise, advise the best optimized solutions for team/ company/ client;
  • Closely working with BD/Account, Planning team to propose action plans to deliver KPI (Skew to performance based: Leads, Orders/Purchases...)
  • Manage campaign budgets, and reconciliation process to ensure & maximize company PnL.
  • Interact daily and maintain rapport across platforms to ensure KPIs.
  • Prepare and provide Final reviews or  reports with actionable insights & learnings to relevant parties.

Team Management  (20%)

  • Give direction for team members to deliver the efficient  media plans. 
  • Supervise & Guide team members from end-to-end in campaign operation (Ad platforms setup, tracking implementation, optimized tactics..)
  • Tasks arranging for the team to maximize productivity. 
  • Coach junior team members on digital campaign execution.
  • Sharing with the internal team new innovations/tools.

Other Tasks  (5%)

  • Adheres to Media buying best practices as established by team (i.e. meeting deadlines, adhering to budgets, etc)
  • Update with line-manager and internal teams on project status, together with insights and recommendations. 
  • Successfully manages and leverages vendor relationships employing diplomatic communications to ensure high-quality deliverables that are timely, within specification and to the client's best advantage

Who You Are

  • Bachelor’s degree (communications, marketing, advertising, or media preferred)
  • Minimum 5 years experience in digital performance media, knowing about back-end coding is a plus
  • Experience in media planning (both channel planning & execution), monitoring digital media campaigns (priority performance). 
  • Experience in operating diverse performance campaigns: Lead Generation, Ecommerce (purchase optimization on marketplace & branded eshop), App installation (NRU, In-app events..)
  • Deep-knowledge on:
    • Media platforms (Facebook Ads (Conversion Ads, CPAS/Catalogue Sales), Google Ads (Shopping Ads), Local Adnetworks, Affiliate Networks, Programmatic Ads...
    • 3rd party Measurement platforms: GA & GA for Ecommerce, App Flyers..
  • Have knowledge about global & local Ecommerce platforms: BigCommerce, Shopify, WooCommerce, Haravan..
  • Strong data analysis along with fluent proposals/reports writing and presentations skills
  • Good business sense and the ability to manage budget
  • Strong understanding of all media types, with a strong focus on digital
  • Researching, critical & logical thinking, teamwork
  • Good at verbal and written communication skills
  • Proficiency in Microsoft Excel, PowerPoint and Word
  • Good command in English 

Why You'll Love It

  • Competitive Salary
  • Performance Review (2 times per year)
  • Performance Bonus (1 time per year from 0.5-month to 3-month salary amount)
  • Annual Leave: 15 days and other leave types
  • Quarterly, Annual MVP Awards (prizes up to 5,000USD)
  • Private health Insurance
  • MacBook to be provided
  • Good chance to explore new trends in the digital market
  • Opportunity to learn and work with the most advanced advertising technology platforms
  • Work in professional, active, international and dynamic environment

Perks & Benefits Extracted with AI

  • Health Insurance: Private health Insurance
  • MacBook provided: MacBook to be provided
  • Paid Time Off: Annual Leave: 15 days and other leave types
  • Dynamic and international work environment: Work in professional, active, international and dynamic environment

AnyMind Group is a BPaaS company for marketing, e-commerce and digital transformation that provides both point-based solutions and a comprehensive, inter-connected suite of products to drive next-generation commerce. The company offers tools to businesses, publishers and influencers - from cloud manufacturing and e-commerce enablement, to marketing, logistics, media monetization and creator monetization.   We're on a mission to make every business borderless by removing borders between businesses and customers, online and offline, and between industries, data silos, geographical boundaries and more. AnyMind Group was founded in Singapore in April 2016, and has since expanded into 15 markets and 24 offices including Thailand, Indonesia, Vietnam, Cambodia, Malaysia, the Philippines, Hong Kong, Taiwan, Mainland China, Japan, India, the United Arab Emirates, South Korea and Saudi Arabia.

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