Media Senior Analyst

About Us

Nu is one of the largest digital financial platforms in the world, with more than 122 million customers across Brazil, Mexico, and Colombia. Guided by our mission to fight complexity and empower people, we are redefining financial services in Latin America and this is still just the beginning of the purple future we're building.

Listed on the New York Stock Exchange (NYSE: NU), we combine proprietary technology, data intelligence, and an efficient operating model to deliver financial products that are simple, accessible, and human.

Our impact has been recognized by global rankings such as Time 100 Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Bank. Visit our institutional page https://international.nubank.com.br/careers/  

Media Team Overview

The media team is responsible for leading Nu Mexico’s full funnel media strategy, tactical execution, and continuous optimization, ensuring the right channel mix for each business objective and communication goal. Our focus is on driving measurable impact through data driven decision making, creativity, and agile performance tracking across branding and acquisition efforts.

As Media Senior Analyst you're expected to:

• Own the execution and optimization of media channels (Meta & TikTok, etc.) within the paid media mix, ensuring alignment with acquisition goals and business growth targets.
• Follow up and execute media plans, balancing conversion with budget efficiency.
• Lead end to end campaign execution and management, including performance monitoring, optimal budget allocation.
• Continuously test and iterate to drive incremental value and reduce acquisition costs.
• Deliver in depth performance reporting and actionable insights on campaign performance, trends and growth opportunities.
• Analyze audience behavior and customer journeys to identify areas for targeting improvement and segmentation refinement.
• Partner with analytics teams to uncover cross-channel attribution insights, 1st,2nd,3rd party data usage, and advance measurement frameworks.
• Leverage tools and dashboards to track results, KPIs, and impact on business outcomes in real time.
• Collaborate with marketing and brand teams in creative briefing and feedback to ensure assets are optimized for platform and objective. 
• Provide recommendations that improve the effectiveness of advertising efforts, identifying strengths, gaps and actionable optimizations.
  
  

We're looking for a Media Senior Analyst who has:

• 5 years of experience with paid media campaigns with proven impact on performance goals.
• Strong expertise with digital platforms (Meta & Tiktok) operations is mandatory, including creative optimization, media buying, budget allocation and audience strategy.
• Experience in media planning and reporting, with focus on campaign performance, pacing and optimization.
• Strong analytical and negotiation skills.
• Results oriented 
• English advanced

Our Benefits 

• Chance of earning equity at Nu
• Extended maternity and paternity leaves 
• Health and life insurance 
• Dental and Vision Insurance
• NuCare - Our mental health and wellness assistance program
• Nucleo - Our learning platform of courses
• NuLanguage - Our language learning program
• Holiday Bonus ("Aguinaldo") of 30 days of pay per year
• 17 days of paid vacation with 25% vacation bonus
• Gym partnership
• Food card
• Work-from-home Allowance
• Parental Consultancy
• Relocation Assistance Package, if applicable

Work Model for this Role

Hybrid 2-3 times/week: Our hybrid work model brings us to the office at least twice a week, on strategic days designed to maximize team connection and collaboration. For more details, visit https://building.nubank.com/nu-hybrid-work-model/