Media Planning Senior Executive, Media

Ho Chi Minh City , Vietnam

AI overview

Develop and execute strategic media plans that enhance brand visibility while collaborating with cross-functional teams to deliver impactful campaigns.

As a Media Planning Senior Executive, you'll be responsible for developing and executing strategic media plans to enhance brand visibility and engagement across various platforms. This role involves collaborating with cross-functional teams to optimize media budgets and deliver impactful campaigns. 

What You Will Do

  • Identify core media ideas for the brand/campaign, based on media research and client understanding
  • Create media recommendations/proposals based on user insights and the media landscape to meet client objectives best
  • Create cost proposals based on clear rationale and research
  • Execute and manage the execution of plans with team members to ensure quality control
  • Ensuring all media KPIs are met
  • Ensure the profitability of each project and individual project components
  • Work with internal teams (account, planning, creative, influencers/KOL) to ensure project deliverables and timeline
  • Update manager and internal teams on project status, together with insights and recommendations
  • Couch junior team members on media planning
  • Experience in (Facebook, Google, TikTok, Programmatic) 

Who You Are

  • Bachelor’s degree (communications, marketing, advertising, or media preferred)
  • 2+ years of experience in digital media planning
  • Strongly understands the strengths, weaknesses, and nuances of all digital media types (display, programmatic, video, social, mobile) and demonstrates an understanding of media concepts, formulas, and execution techniques.
  • Fluency in spoken and written English.
  • Good strategic thinking, analytical, and listening skills.
  • Knowledge of 3rd party research and management systems tools: comScore, Nielsen, IMS, etc.
  • Knowledge of programmatic advertising and 3rd party Ad serving.
  • Excellent presentation and communication skills.
  • Experience in a fast-paced work environment is a plus.
  • Knowledge of performance & e-commerce planning is a plus.

Why You'll Love It

  • Competitive Salary
  • Performance Review (2 times per year)
  • Performance Bonus (1 time per year from 0.5-3 months salary amount)
  • Annual Leave: 15 days and other leave types
  • Private Health Insurance
  • TGIF, monthly birthday, and other fun events
  • MacBook to be provided
  • Good chance to explore new trends in the digital market
  • Opportunity to learn and work with the most advanced advertising technology platforms
  • Work in a professional, active, international and dynamic environment

Perks & Benefits Extracted with AI

  • Health Insurance: Private Health Insurance
  • Company MacBook: MacBook to be provided
  • Paid Time Off: Annual Leave: 15 days and other leave types

AnyMind Group is a BPaaS company for marketing, e-commerce and digital transformation that provides both point-based solutions and a comprehensive, inter-connected suite of products to drive next-generation commerce. The company offers tools to businesses, publishers and influencers - from cloud manufacturing and e-commerce enablement, to marketing, logistics, media monetization and creator monetization.   We're on a mission to make every business borderless by removing borders between businesses and customers, online and offline, and between industries, data silos, geographical boundaries and more. AnyMind Group was founded in Singapore in April 2016, and has since expanded into 15 markets and 24 offices including Thailand, Indonesia, Vietnam, Cambodia, Malaysia, the Philippines, Hong Kong, Taiwan, Mainland China, Japan, India, the United Arab Emirates, South Korea and Saudi Arabia.

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