Summary
The HDMZ paid media team develops and executes integrated paid media strategies across traditional media channels, such as; print and digital channels ranging from social to display; to help our clients grow. We match great creative ideas with effective distribution and leading expertise in paid media healthcare/life sciences space.
The Media Planner must have a solid foundation of knowledge and experience across all media channels, with an emphasis in life science B-to-B marketing and preferably digital. Have a proven ability to plan, execute and analyze digital campaigns across display, email, and programmatic ad buying. A firm understanding of both branding principles and ROI driving tactics will be critical for this position. Experience in life science marketing would be beneficial.
Responsibilities
Strategy & Planning
- Develops and presents multi-channel media plans with an emphasis on digital and traditional media
- Leads media discussions with clients and internal teams, confidently articulating strategy, rationale, and results
- Creates or contributes to agendas and materials for client-facing meetings
- Demonstrates extensive knowledge of media opportunities and justifies recommendations using data, insights, and informed opinion
- Evaluates syndicated research to build audience profiles and inform targeting strategies
Media Buying & Activation
- Executes and activates paid media campaigns across display, video, mobile, paid social, and other digital channels
- Manages campaign setup, trafficking, and QA across platforms including Google Campaign Manager 360 and Display & Video 360
- Owns relationships with publishers, platforms, and media sales representatives
- Schedules and leads calls with media reps to advance planning, negotiation, and activation objectives
- Confers with media representatives to determine optimal use of budgeted funds to achieve marketing and sales goals
- Takes ownership of media authorizations, insertion orders, billing, and reconciliation processes
Optimization, Reporting & Measurement
- Monitors live campaigns and independently identifies optimization opportunities to improve performance
- Understands and applies key metrics, benchmarks, and KPIs to gauge campaign success
- Builds and maintains reporting dashboards (Funnel / Looker Studio)
- Leverages Google Analytics and digital marketing platforms (Google Ads, DV360) to analyze performance and inform recommendations
- Communicates performance insights and optimizations clearly to clients and internal teams
Qualifications
- 2+ years of experience in a media planning, buying, or activation role
- Experience activating and managing digital campaigns across multiple platforms
- Proficiency in: Google Campaign Manager 360, Display & Video 360, Google Slides, Looker Studio
- Strong understanding of both branding and performance-driven media strategies
- “Respects the bottom line” — understands scope, value, and financial responsibility for both clients and HDMZ
- Takes ownership of billing, media authorizations, and reconciliation
- Relied upon as a media expert by Client Services teams
- A positive influence on HDMZ culture and a strong representative of the agency at client meetings, lunches, and conferences
- Willingness to travel to trade shows and conferences as needed
