Media Manager, Retail Media

Ready to orchestrate the future of retail media? Do you thrive on transforming client objectives into impactful campaigns? If you're a seasoned digital media expert with a passion for driving results and leading teams, this is your opportunity to shine!

Key Role Information:

• Hourly Rate: $60/hour
• Contract Duration: 4 months
• Location: Remote
• Weekly Hours: 40 hours/week

What You'll Do:

As a Media Manager, you will be instrumental in developing and executing successful commerce media programs for a portfolio of 5 clients. This role demands a deep understanding of digital media to expertly manage day-to-day tactical execution, optimize campaigns, and ensure exceptional program outcomes.

Core Responsibilities:

• Oversee and guide self-service retail media programs for a portfolio of clients.
• Lead the daily operations of a team in planning, buying, managing, and optimizing self-service retail media campaigns.
• Serve as the primary point of contact for clients, third-party vendors, and internal departments regarding retail media management for your assigned client portfolio.
• Develop a profound understanding of each client's business, including their products, services, competitive landscape, and industry trends.
• Translate client and account leadership objectives into actionable strategies and tactics for retail media campaigns.
• Contribute to the development and execution of robust retail media strategies, including strategic roadmaps, test plans, and risk/benefit analyses, while also analyzing results and deriving actionable insights.
• Demonstrate thought leadership and professional communication skills by developing and delivering compelling client-facing materials, such as presentations, Points of View, business cases, and performance reports. Proven success in directly managing client relationships is essential.
• Manage program budgets, invoicing, and billing reconciliation, as well as inventory procurement, including contracting, spec gathering, and ad trafficking.
• Employ analytical reasoning, data analysis, and critical thinking skills to manage campaigns effectively and efficiently.
• Collaborate closely with the Analytics team to quantify the impact of our work on clients' businesses and drive continuous improvements.
• Manage one or more junior team members, delegating effectively to maintain a balanced workload while providing training, support, inspiration, and constructive feedback.
• Stay abreast of all market/consumer trends and commerce media partners/platforms, actively sharing learnings with the broader team.
• Partner with cross-functional agency teams to identify areas for process improvement, focusing on delivering client value and success

• 6-8 years of self-service retail media experience, encompassing both hands-on practice and management.
• A strong professional presence and exceptional communication skills.
• Comprehensive data analysis and problem-solving skills; ability to draw conclusions and, with guidance, devise strategic recommendations based on findings.
• Proficiency in Microsoft Excel, including pivot tables, VLOOKUPs, and chart building. Working knowledge of Visual Basic macros is a plus.
• Experience with bid management platforms (e.g., SKAI, Pacvue) and ad tech tools (e.g., Mediaocean, various RMNs, ad servers, DSPs).
• Strong quantitative experience with a proven ability to interpret data and craft recommendations.
• Ability to evaluate and recommend specific partners, tactics, and tools; draft plans and performance reports in a logical format; and effectively articulate overall program objectives, approach, and results.
• A keen ability to anticipate client needs, perspectives, and processes, and respond accordingly.
• Capability to develop and maintain strong relationships with key media partners and vendors.
• Experience managing direct reports, with the ability to effectively lead and motivate others from plan development through execution and measurement.
• Meticulous and well-organized with persuasive communication skills (written and verbal).
• Effective time management skills, with the ability to prioritize and meet deadlines.
• Strong troubleshooting, problem-solving, and issue resolution skills, coupled with an ability to collaborate cross-functionally in a fast-paced environment.

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.
 

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, marital status, or any other status protected under federal, state, or local law.