ABOUT VAYNERMEDIA
VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.
Culture is our key and Empathy is how we build it. VaynerMedia APAC is strong with a world-class combination of diverse backgrounds collaborating to put forward innovative, creative and strategic solutions to the one advantage that stands the test of time
PEOPLE.
Who are you?
We’re looking for a Sydney-based Media Director to lead this work, by providing insights-driven media and measurement strategies, strengthening client & partner agency relationships, collaborating with cross-departmental teams.
The Media Director is chiefly responsible for managing a division inside our Paid Media Department made up of Senior Analysts and Managers. You will be tasked with becoming a trusted, respected leader within the organization and relied upon for high-level operations management, innovation, client/partner relationships, and general media executional excellence.
A proven track record of large scale media buying proficiency across several biddable platforms is a must, with particular depth in all or a majority of the following: Facebook/Instagram, Google (Search, YouTube, DV360), Programmatic Display/OLV, Publisher Direct. Experience in offline media (TV, Print, Radio, OOH) is also required; with experience in planning and managing both campaigns and always-on initiatives for major regional and global brands. Fluency with analytics, attribution and measurement systems is needed; and expertise is a major plus (including but not limited to GA360, Adobe, MOAT/IAS/DoubleVerify, Nielsen/Millward Brown/Oracle, Neustar/Visual IQ/Convertro, etc.).
Your EXPERTISE (The skills and knowledge needed to excel in this role)
- Lead, mentor, and develop a team of media experts, managing the full employee lifecycle from interviewing and hiring to training, coaching, career growth, and performance evaluation.
- Embody a "player/coach" and "servant-leader" mentality, delegating work effectively while remaining available to support, teach, and take responsibility for team outcomes.
- Lead by example in work ethic, attention to detail, empathy, and professionalism, fostering a positive team environment that encourages intelligent risk-taking and creativity.
- Develop and deliver sophisticated, senior-level media investment strategies, collaborating with Planning and Analytics to craft holistic omnichannel plans that drive tangible business outcomes.
- Proactively identify, present, and sell-through new, emerging, and incremental opportunities to clients, pushing the envelope of media excellence.
- Manage high-value and/or complex negotiations and lead cross-departmental buying deliverables.
- Update and share performance benchmarks and digital platform updates with internal teams and external client partners.
- Act as the key contact for senior clients and platform partners, operating as a go-to strategic voice and leader.
- Navigate complex brand portfolios within larger conglomerates, gaining a deep understanding of their unique business structures to build strong, holistic relationships.
- Lead client communication around scope agreements, finance, and billing, working closely with FinOps to manage invoicing and revenue.
- Approve all media plans, recommendations, and presentation materials before client delivery, ensuring they meet the highest standard of quality.
- Establish, oversee, and continuously improve all team processes, setting up clear lines of communication to streamline workflow and ensure flawless execution.
- Provide actualized spends for client invoicing and maintain all stakeholder spend trackers.
- Contribute to the continued growth and stability of the company, making decisions that are best for the business in the long run.
Qualifications
- You have experience working in the advertising media landscape in the Australia region, and expertise planning and buying both digital and ATL media
- You have a minimum of 6+ years of industry experience with a proven track record of executing sophisticated, large scale digital media programs that drove tangible business outcomes.
- You have a good network of media and marketing professionals in the Australia market, including major publishers, brands.
- You have advanced written, presentation and general communication skills.
- You’ve experienced dealing with non-core buying teams, specifically media & communications planning, analytics, traditional media buying, and others.
- You have proven output rooted in highly strategic thinking that leveraged unique insights to drive disproportionate success.
- You have examples of leaning into new/emerging platform opportunities to drive media innovation.
- You’ve experienced leading and managing teams of at least 6-8 individuals (cross-disciplinary a plus)
- You have an infectious smile, an upbeat demeanor, and warm personality that contributes to an already strong company culture
- You are comfortable with a fast-paced environment; and working as an integrated team (across creative, media, and strategy)
- Professional English skills required, and bilingual is a huge plus!
