Marketing Technical Specialist

POS-6256

Application Deadline: Friday, December 12 at 12pm ET

Role Summary

Our mission at HubSpot is to help millions of organizations grow better. As a Marketing Technical Specialist, you’ll play a key role in helping our global marketing teams create targeted and personalized experiences. You’ll own the infrastructure that powers segmentation, ensuring marketers reach the right audiences efficiently and effectively. This role blends technical curiosity, problem-solving, and collaboration to drive measurable impact across marketing channels.

What You’ll Do

• Own and optimize HubSpot’s segmentation infrastructure to enable accurate audience targeting.
• Partner with marketers to understand needs, remove friction, and improve segmentation processes.
• Manage segmentation system limits and collaborate with our Product and Engineering teams to ensure scalability and reliability.
• Explore and implement AI-driven and data-integrated solutions that expand what’s possible with audience segmentation.
• Build documentation and train marketers to enhance self-service segmentation and audience-building capabilities.
• Analyze system performance and proactively identify opportunities to improve efficiency, quality, and impact.
  
  

What You’ll Bring

Required Qualifications

• Experience with CRM systems (e.g., HubSpot) and familiarity with object structures (Contacts, Companies, Deals).
• Experience building segments in CRMs, data warehouses, or marketing data platforms.
• Experience with automation and data sync tools (e.g., HubSpot workflows, Workato, Zapier, or Census).

Nice to have Qualifications

• Experience leveraging AI tools (e.g. ChatGPT, Claude)
• Experience navigating data warehouses and query languages (e.g. writing SQL queries to return data in Snowflake)
• Knowledge of (or ability to learn) core programming languages, along with an understanding of how systems connect and communicate.

How You Work

• You love taking messy situations and cleaning them up – You're organized, detail-oriented, and get satisfaction from creating structure and clarity out of complexity
• You have technical curiosity – You dive deep into data structures, keep a pulse on new data sources, and explore new tooling to enhance capabilities
• You are a strong communicator – You can explain technical concepts clearly and succinctly to diverse audiences and build strong relationships with stakeholders
• You excel at cross-functional collaboration – You proactively identify problems by meeting with marketers to understand their pain points, and you work effectively across teams to drive solutions
• You demonstrate creative problem-solving – You can understand messy, complex problems and break them down into structured, analytical approaches with clear action plans
• You drive results and prioritize impact – You identify high-impact problems, prioritize effectively, and drive solutions forward to completion to ensure business results

Where You’ll Work

• Location: United States
  
  
• Work Preference: This role is remote-friendly, with the option to work hybrid or onsite if you’re based near our Cambridge, MA office.
  
  
• Travel/Shift: None; standard business hours
  
  

Application Requirements

• Application Deadline: Friday, December 12 at 12pm ET
  
  
• Application Language: English
  
  
• Required Materials: Resume required; Cover letter optional