Marketing Supervisor
We are seeking a dynamic and results-driven Marketing Supervisor to oversee our social media management and trade promotions. This role will be instrumental in enhancing our brand presence and driving engagement across various platforms. The ideal candidate will have a strong background in digital marketing, excellent communication skills, and a passion for creative promotional strategies.
Key Responsibilities:
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- Develop and implement comprehensive social media strategies to enhance brand awareness and engagement.
- Create, curate, and manage published content across social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
- Monitor and respond to social media inquiries and comments in a timely manner.
- Analyze social media metrics and generate reports to assess the effectiveness of campaigns.
- Stay updated on industry trends and best practices to optimize social media strategies.
- Plan, execute, and evaluate trade promotion activities to drive sales and market penetration.
- Collaborate with sales and product teams to develop promotional materials and strategies.
- Coordinate with vendors and partners to ensure successful execution of promotions.
- Track and analyze the performance of trade promotions, providing insights and recommendations for future campaigns.
- Foster a collaborative environment, encouraging innovative ideas and strategies.
- Conduct regular team meetings to review progress and align on objectives.
- Assist in the development and management of the marketing budget, ensuring cost-effective strategies are implemented.
- Monitor expenditures related to social media and trade promotions, providing recommendations for optimization.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 3-5 years of experience in marketing, with a focus on social media and promotions.
- Proven track record of successful social media campaigns and trade promotions.
- Strong analytical skills, with the ability to interpret data and derive actionable insights.
- Excellent written and verbal communication skills.
- Proficiency in social media management tools and analytics platforms.
- Creative mindset with a passion for developing engaging content.
