As an Marketing strategist for our client, you drive the seamless execution of Amazon and Walmart.com operations, focusing on impactful design, conversion rate optimization, and PPC performance. You bridge strategy and action by managing creative assets, boosting ROI through data-driven optimizations, and ensuring platform compliance. You thrive in a fast-paced team environment and confidently communicate strategies and performance insights to clients.
Responsibilities
● Day-to-Day Account Management: Managing the daily operational tasks of client
accounts. Maintain and monitor quality scores & other important account metrics.
● Case Management: Handling any Amazon-related cases or issues that arise.
● PPC Campaign Management: Planning, launching, and optimizing Sponsored Products,
Sponsored Brands, and Sponsored Display campaigns. Monitoring budgets, bids, and ROAS
to drive profitable growth and visibility.
● Page Optimization: Optimizing product pages for better visibility and conversion rates (A+
Content, ATF content, Product images).
● New Product Listings: Creating and managing new item listings on Amazon.
● Design Coordination: Overseeing design tasks (Penji) such as product infographics, brand
store layouts, and promotional imagery.
● Inventory & Supply Chain Oversight: Monitoring inventory levels, coordinating with supply
chain processes, and creating and managing FBA inventory replenishment.
● Reporting & Analysis: Providing regular reports, weekly KPIs, and operational
metrics/insights (evaluation score).
● Compliance & Policy Adherence: Ensuring all operational activities comply with Amazon's
policies, guidelines, and account health.
Joining our client means becoming part of a passionate team dedicated to accelerating growth for small businesses on Amazon and Walmart.com. We offer a collaborative environment where innovation, as well as personal and professional growth, are encouraged and practiced daily. As we work toward managing a portfolio of $1B in online revenue, every role plays a vital part in this journey and presents an opportunity to grow alongside the business. Our client is committed to the continuous development of team members, providing clear pathways for advancement and skill enhancement in the dynamic e-commerce space. Your success and growth are central to this mission as we work together to drive meaningful impact within the small business community.
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Marketing Strategist Q&A's