The Marketing Specialist is responsible for building and sustaining the market-facing stories and sales enablement content that strengthen brand presence and support measurable growth. This role owns two equally critical areas: development of compelling growth narratives and translation of those narratives into sales-ready materials that equip revenue teams to effectively engage health plans and provider organizations.
This role partners closely across Growth, Customer Success, Marketing and executive leadership to ensure the organization’s value proposition is translated into clear, authentic, and compelling sales stories. The position may be remote and reports to the EVP of Commercial Operations.
Responsibilities:
- Designs, develops, and maintains compelling sales stories and pitch materials that translate market insights, product capabilities, competitive differentiation, and demonstrated success into clear value propositions
- Partners with Growth, Customer Success, and Marketing to understand buyer pain points, objections, and decision drivers, converting those insights into persuasive sales narratives
- Maintains current knowledge of product offerings, customer outcomes, and the competitive landscape, applying that knowledge to continuously strengthen messaging effectiveness
- Develops and manages structured, repeatable messaging frameworks that can be consistently leveraged across sales conversations and partnership discussions
- Translates core messaging into executive-ready sales decks, one-pagers, case studies, and supporting collateral to enable selling across multiple stakeholder levels
- Transforms complex clinical, operational, financial, and regulatory concepts into clear, visually compelling, and professional materials used by Commercial teams
- Creates meaningful visuals (infographics, diagrams, and conceptual frameworks) that simplify healthcare delivery, value-based care, risk adjustment, and quality performance models
- Ensures all messaging reflects healthcare compliance considerations, regulatory sensitivity, and brand integrity
- Supports training and adoption of key content and messaging frameworks across Growth and Customer Success teams
- Tracks usage and performance of sales materials, proactively gathering feedback and recommending improvements to strengthen the overall sales content portfolio
Requirements
- 4+ years of B2B marketing experience, preferably within healthcare technology or services
- Demonstrated experience developing sales enablement materials for complex, consultative sales cycles
- Advanced presentation development skills with the ability to create polished, clear, market-ready sales decks and related growth content
- Exceptional writing and visual storytelling skills using PowerPoint, Canva or similar tools
- Proven ability to synthesize stakeholder perspectives, market information, and product capabilities into compelling and persuasive narratives
- Strong attention to detail and commitment to professional, high-quality deliverables
- Demonstrated self-starter with strong planning, organization, and problem-solving skills
- Ability to drive continued improvement in a fast-paced, sometimes ambiguous environment
Preferred:
- Experience supporting value-based care, risk adjustment or quality improvement
- Familiarity with healthcare buying dynamics of health plans and provider organizations
Competencies:
Collaborates
- Identifies and builds partnerships to meet shared goals.
- Readily partners with others to meet objectives and shares credit for contributions.
- Demonstrates cooperation that earns support of others.
Plans and Aligns, Resourcefulness
- Plans and prioritizes work to meet the goals of the business.
- Breaks down objectives into plans and actions to achieve significant milestones.
- Anticipates and readily adjusts plans.
- Maintains organization of resources to support efficiency.
Communicates Effectively
- Exchanging ideas, knowledge, and data so that the message is received and understood with clarity and purpose.
- Leverages emotional intelligence to adapt to the emotions and intentions of others.
Strategic Mindset
- Considering future possibilities or roadblocks and creating strategies to drive results.
- Anticipates future trends and implications of decision.
Situational Adaptability & Flexibility
- Adapts approach in real time to respond to different situations.
- Thinks quickly and readily adapts behavior in the moment.
- High level of versatility.
Balances Stakeholders & Manages Conflict
- Anticipating and balancing the needs of multiple stakeholders and multiple projects.
- Highly prepared and knowledgeable about expectations.
- Delivers fair and flexible response to stakeholder needs.
- Handling conflict situations to resolution effectively and professionally.
- Applies fair decision-making to balance competing interest mediating any points of abrasion.
Benefits
WORKING AT VATICA HEALTH ADVANTAGES
Prosperity
- Competitive salary based on your experience and skills – we believe the top talent deserves the top dollar
- Bonus Potential (based on role and is discretionary) – if you go above and beyond, you should be rewarded
- 401k plans– we want to empower you to prepare for your future
- Room for growth and advancement- we love our employees and want to develop within
Good Health
- Comprehensive Medical, Dental, and Vision insurance plans
- Tax-free Dependent Care Account
- Life insurance, short-term, and long-term disability
Happiness
- Excellent PTO policy (everyone deserves a vacation now and then)
- Great work-life balance environment- We believe family comes first!
- Strong supportive teams- There is always a helping hand when you need it
The salary for a position is typically determined by multiple factors such as the individual's qualifications, experience, skills, and location. The projected compensation range for the position may vary based on these factors and could range from $95,000 to $115,000(annualized USD). However, this estimate represents just one aspect of our total compensation package offered.
