We are looking for a creative and results-driven Marketing Specialist to develop, manage, and grow our brand’s presence across social media platforms and web pages. The ideal candidate will have 1-2 years of experience in social media marketing, content creation, audience engagement, and website management.
Key Responsibilities:
- Develop and implement social media strategies to increase brand awareness and engagement.
- Create, curate, and manage daily content (text, images, videos) across all social media platforms.
- Monitor social media trends and insights to enhance engagement and optimize content.
- Manage and update web pages, ensuring that content remains fresh, relevant, and aligned with branding.
- Work on basic website updates, including blog posts, landing pages, and multimedia integration.
- Implement and manage subscription-based features on websites. Interact with followers, respond to comments/messages, and build an engaged online community.
- Collaborate with marketing and design teams to align content with overall brand messaging.
- Track, analyze, and report performance metrics to optimize campaigns.
- Stay updated on industry trends and best practices in digital marketing and web management.
Requirements
Requirements
- 1-2 years of experience in social media marketing and basic website management.
- Bilingual candidates preferred.
- Strong knowledge of platforms like Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.
- Experience with web content management systems (WordPress, Wix, or similar).
- Basic knowledge of SEO and digital marketing strategies.
- Experience with content creation tools (Canva, Adobe, etc.).
- Strong communication and writing skills.
- Ability to multitask and work independently in a fast-paced environment
- Willing to work onsite
Preferred Qualifications:
- Experience in paid social media advertising.
- Knowledge of Google Analytics and SEO optimization tools.
- Understanding of brand voice and storytelling techniques.
- Experience implementing subscription-based features on websites.
Schedule:
- Monday-Friday, 8 AM - 6 PM EST
