Marketing Specialist

Marketing Specialist

Salary: Up to $100,000, plus variable compensation

Executive Summary 
 

Kaseya is seeking a B2B Marketing Specialist to execute integrated, multi-channel marketing campaigns that drive acquisition demand in enterprise and measurable pipeline impact. This role requires a data-driven marketer with strong campaign management skills and the ability to segment, reach, and convert audiences across all stages of the funnel using a mix of first-party and third-party data (demographic, firmographic, technographic, and intent). 

You will operate in a fast-paced environment, working closely with marketing, sales, and external partners. While the role interacts with global teams across the business, primary accountability is focused on the Americas. 
 
The ideal candidate thrives under pressure, embraces experimentation, and leverages digital marketing, marketing automation, and AI-powered tools to optimize campaign performance and uncover new growth opportunities. 

What You’re Accountable For 
 

Lead Generation & Campaign Performance 

• Manage the strategy, execution, and optimization of integrated marketing campaigns that acquire, nurture, and convert qualified leads across the funnel. 

• Manage end-to-end campaign delivery through cross-functional partners including Creative, Digital, Social, Content, Marketing Operations, Sales, and third-party vendors. 

• Use data, automation, and AI-driven insights to continuously improve targeting, messaging, channel mix, and conversion rates. 

Sales Opportunity Creation 

• While your primary KPI is MQL generation, you will partner closely with Sales to ensure campaign-generated leads are followed up appropriately and influenced through to sales-qualified opportunities. 

• Provide Sales with campaign context, intent signals, and insights to improve follow-up effectiveness and pipeline conversion. 

Primary Responsibilities 

• Execute and measure a quarterly campaign plan focused on net-new customer acquisition and pipeline growth.
• Own campaign management across all stages, including planning, audience definition, execution, optimization, reporting, and post-campaign analysis.
• Execute multi-touch, multi-channel marketing programs leveraging channels such as:
  • Paid media, SEO/SEM, website optimization
  • Webinars and virtual events
  • Email and marketing automation programs
  • Online media, social media, and content syndication
  • Direct mail, tradeshows, and field marketing
• Manage and scale a comprehensive webinar program (third-party and internally hosted), including scheduling, speaker coordination, promotional campaigns, follow-up workflows, and performance analysis.
• Execute tiered ABM campaigns, including:
  • ICP and account list definition
  • Audience building and segmentation
  • Targeted messaging and content development
  • A/B testing and experimentation
  • Platform execution (Terminus, Marketing OS / automation tools)
  • KPI, engagement, and conversion reporting
• Oversee the creation and delivery of campaign assets such as eBooks, playbooks, infographics, reports, ads, and presentations.
• Design and optimize lead flow and nurture strategies using marketing automation to accelerate funnel velocity and improve conversion rates.
• Manage engagement and reactivation campaigns, including retargeting, email nurtures, post-event follow-up, and cold-lead re-engagement.
• Partner cross-functionally with:
  • Product Marketing on ICP-focused messaging and content
  • Digital teams on performance marketing, review sites (G2, Capterra), and optimization strategies
  • Marketing Operations on campaign setup, nurture programs, automation, A/B testing, deliverability, analytics, and CRM integration
• Research, evaluate, and manage relationships with third-party vendors, publishers, and industry partners.
• Project manage campaign execution and asset delivery through a project management platform (e.g., Wrike, Asana).
• Maintain campaign and event calendars, ensuring clear communication and on-time execution.
• Forecast, analyze and report on campaign performance, funnel metrics, and ROI for senior leadership.
• Ensure CRM data integrity and campaign attribution, supporting strong reporting and insights.
• Support social media, corporate blogging, and marketing research initiatives as needed.