Marketing Specialist II

KEY COMPETENCIES

• Storyteller. Strong writing skills and design sensibilities that lead to impactful narratives about our vision, our people, our products and our projects.
• Excellent communicator. Verbal and written communication skills that are pointed and persuasive for internal and external audiences who need to understand our value proposition.
• Able to prioritize, organize and project manage in a deadline-driven environment. Keeps close watch over timetables, plans and moving parts, understanding what to prioritize and how to pivot when plans change.
• Proactive, with an enthusiasm for innovation. Self-driven, able to work independently and problem solve to keep things moving forward.

• PROPOSAL MARKETING

  • Lead the development of proposal materials including coordination and production of deliverables across all stages of the process. May lead visual theme and strategic messaging. Able to develop creative ideas for proposals and interview content.
  • Collaborate with Marketing teammates, other BMBD team members and Client Leaders to develop pursuit strategies—starting with client engagement, leading to proposal then interview—to secure the win.
  • Create and update resumes, portfolio pages, presentations and related marketing materials using our design templates as inspiration and working within our brand standards.
  • Take ownership and initiative in developing collateral and content that supports the Mumbai office.
  • Provide marketing research for overall market/office strategy, as well as for individual clients and pursuits.

  BRAND MARKETING

  • Lead local/regional marketing activities, such as sponsorships, award submissions, events and photography, that align with our PR/Communications objectives and increase our brand visibility.
  • Collaborate with design and communications teams to plan and produce content that reflects our culture, projects, achievements and thought leadership.
  • Lead and manage internal coordination for social media strategy and execution, maintaining alignment with global brand guidelines. Track engagement metrics and identify growth opportunities to enhance our digital presence.

   

   

  FIRM KNOWLEDGE & SUBJECT MATTER EXPERTISE

  • Develop strong, in-depth knowledge of the firm’s portfolio, personnel, and offerings.
  • Develop subject matter expertise (across markets, typologies, services, technology or other) that adds value to our marketing initiatives and pursuit activities.
  • Stay abreast of marketing and social media trends, including architectural, design and other industry-related dynamics that may inform and influence our marketing and communications efforts.

  MANAGEMENT & OPERATIONS

  • Maintain and update Salesforce for clients and pursuits.
  • Streamline processes for proposal creation, marketing collateral and client communications.
  • Support internal reporting, analytics and coordination related to clients and pursuits, across local and global teams.
  • Handle coordination and follow-through across teams and time zones.
  • Internalize marketing and communications best practices — work collaboratively with the BMBD team to share knowledge and store proposals (and other content) based on systems and structures in place.
  • Self-review all work for accuracy and quality of content.
  • Properly and accurately maintain a proposal filing system.
  • Internalizes marketing best practices.
  • Ability to work independently. Recognizes and manages individual priorities. 

  OTHER

  • Establish highly responsive, trusted relationships with Mumbai and BMBD leadership teams.
  • May participate in external marketing activities.
  • May perform other duties as required.
  • Some travel may be required.

• Bachelor’s degree in business, marketing, communications or a related field required.
• A minimum of 5 years of related work experience required.
• Related experience working in a marketing or communications role for a professional services firm required. Experience with international design firms preferred.
• Related experience working in the Architecture, Engineering, and/or Construction industry preferred.
• Must be proactive, self-driven, organized, detail-oriented and have an enthusiasm for innovation.
• Strong time and project management skills are essential, along with the ability to work in a deadline-driven environment.
• Solid skills in strategic thinking, writing and design—with the potential and/or interest to further develop/excel in at least one of these areas.
• Strong proficiency with InDesign, Word, Excel and PowerPoint.
• Familiarity with Deltek CRM Vision, Salesforce and Miro is a plus.

• We are relentless in our pursuit of client adoration (not simply satisfaction). Consistent delivery of the best service is what we are about.
• We are committed to ensuring our practice is equitable for all employees, representative of the communities around us – and focused on the future of design. We advocate for equity, diversity, and inclusion efforts through the leadership of our DEI Council, Employee Resource Groups and other community advocacy initiatives.
• We’re about communication and transparency here. If you want to talk to someone about an idea you have, or a challenge that needs addressing, we’re ready for you.